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A website needs to be deployed in a public environment to function correctly. You need to determine the technical, organizational, and financial parameters of this hosting.

Development

At this stage, you have enough information to draw up requirements for what you need in a content management system (CMS).

Development  |  Discovery and Scoping  |  Optimizely  |  Umbraco

So, we need a new website? The easy question is, “Now what?” The harder question is, “How did we get here?” Gain buy-in on the reasons behind a new project, define the problem in a way that gains traction, and avoid some early red flags along the way.

Development

Content takes many shapes and connects in many ways. How these shapes and connections manifest – both in how they relate to the editorial and design model and in how they are converted into data that a content management system can manage – has considerable impact on every subsequent stage of the project.

Content and IA  |  Development

Content and IA  |  Development  |  Strategy

Blobs. Chunks. WYSIWYG vs. structured content. There are two ends to the spectrum, and we discuss how to land somewhere in the middle, providing a quality editing experience while still keeping the constructs of structured content front and center.

Content and IA  |  Development  |  Strategy