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Most web projects are defined by their deliverables. We think the real value lives in the process — the conversations, the alignment, and the thinking that happens before anyone opens a design file.

Content and IA  |  Digital Optimization  |  Discovery and Scoping  |  Strategy

Learn how priority-based scoping helps you build the right website features within budget and timeline with a collaborative approach that prioritizes high-value features for successful launches.

Discovery and Scoping  |  Project Management  |  Strategy

Before committing to a redesign, most teams need to answer the same hard questions: Who is the site really for? What does success look like? What should happen first?

Content and IA  |  Design and Front-End  |  Discovery and Scoping

The main goal of design for Brookings Health System was clear: design with wayfinding in mind, just as you would in the hospital.

Healthcare  |  Content and IA  |  Design and Front-End  |  Discovery and Scoping

At Blend, one of our core values is advocating for our clients. One of the ways we do this is by trying to maximize the value we can provide for our client's project budgets. Understanding the cost drivers behind web development can often be confusing.

Discovery and Scoping

Your website is more than just a launch; it's a long-term investment that continues to need ongoing attention and care. 

Discovery and Scoping  |  Project Management  |  Strategy

One of the toughest parts of any web project is estimating how much the project will cost and how long it will take. Technical planning helps create better budgets, plan for more realistic timelines, and improve the efficiency of the entire project.

Discovery and Scoping  |  Strategy

When Minnesota West needed to submit an RFP for a new website, they turned to Blend to help them determine what that site might look like.

Higher Education  |  Content and IA  |  Discovery and Scoping  |  Strategy

Corey and Deane talk about the first time they tracked analytics on their blogs in the early 2000s. Then, Jon Crowley, Senior Vice President of Strategy at Diamond Marketing Group, talks to us about the balance between data and insights — how to focus on questions rather than raw numbers, how to look for answers rather than “trying to be correct,” and a when we can take data at face value. (He also gives us a tour of his shoe collection.)

Discovery and Scoping  |  Strategy

Corey and Deane talk about Blend CEO Karla Santi’s recent selection as Small Business Person of the Year for South Dakota. Then, Paula Ladenburg Land, author of The Content Inventory and Audit Handbook and principal at Strategic Content LLC, joins the podcast to talk about content inventories and content audits, including what separates the two, when and how to worry about auditing, and her first ever content inventory, which arrived as a spreadsheet on one-and-a-half inches of printed paper.

Discovery and Scoping  |  Strategy