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January 2, 2025

A More Secure Map: Replacing Google Maps with Freshpaint

A stylized photo of a kid in a wheelchair.

A simple Google Map search can collect a lot of data, which is why one of our Children Hospital clients turned to Blend and Freshpaint to develop a new, secure, HIPAA-compliant location map. 

Healthcare  |  Development  |  Digital Optimization  |  Optimizely

July 24, 2024

CMP — The Missing Puzzle Piece

Optimizely logo with Content Marketing Platform (C M P)

An introduction to Optimizely's Content Marketing Platform — a tool designed to bring ease to you and your marketing team.

Digital Optimization  |  Optimizely

Joe Kepley  |  February 22, 2024

Simplifying the Complexities of a Banking Site

A series of graphics representing financial services, including currency, a heart, an arrow, and a computer mouse.

Improving Your Professional Association Site: Tips for Driving Engagement

Financial Services  |  Content and IA  |  Digital Optimization  |  Strategy

September 20, 2023  |  The Web Project Guide Podcast

Episode 23: Plan for Post-Launch Operations (w/ Meghan Casey)

Another cloud of location icons.

Corey and Deane talk about the idea of a web operations framework. Then, Meghan Casey, content strategist and author of The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, joins to talk about content governance and ongoing maintenance — how humans are nearly always the problem (but not the humans you might think), the things you can do to plan for post-launch content, and how to deromanticize the bit launch in favor of content maintenance.

Content and IA  |  Digital Optimization  |  Project Management

Taylor Lopour  |  September 15, 2023

Getting Started with Web Experimentation 

Two computer screens by each other, one labeled with an A and one labeled with a B.

Much like the early days of social media, digital experimentation is a rapidly expanding practice that promises to make big waves in the marketing world.

Digital Optimization  |  Strategy

August 22, 2023

A New and Flexible Umbraco Site to Promote Healthy Living

A stylized photo of the SD Capitol with a South Dakota Department of Health logo.

The South Dakota Department of Health partnered with Blend and Umbraco to create a future-focused, relevant, and flexible website to promote healthy living across the state.

Government  |  Healthcare  |  Content and IA  |  Design and Front-End  |  Development  |  Digital Optimization  |  Migration  |  Strategy  |  Umbraco

Joe Kepley  |  August 21, 2023

DXP and Optimization — Part 2: Choosing Your Tools

Website model with different elements broken out.

Starting a plan to enhance your digital optimization, means finding your right tool set. 

Digital Optimization  |  Strategy

Joe Kepley  |  July 25, 2023

DXP and Optimization — Part 1: Setting Goals

Website model with different elements broken out.

Optimizing your website doesn't always require the budget of a Fortune 500 company. We're here to help guide small businesses toward enhancing their digital presence with the first in a three-part series: setting goals for web optimization.

Digital Optimization  |  Strategy

Corey Vilhauer  |  April 18, 2023

How Audits Improve Your Site: Accessibility, Performance, and Design Audits

A laptop showing a graphic with the word "Audit" in the middle.

Much like we maintain our homes from season to season, our websites need periodic audits — to see what has changed and what has not. In this post, we focus on three specific types of audits: accessibility audits, performance audits, and design audits.

Accessibility  |  Digital Optimization  |  Strategy

Joe Kepley  |  March 23, 2023

Web Analytics and HIPAA: How to Protect Your Site — and Your Users — From HIPAA Violations

The HIPPA logo on a styled background.

Blend's CTO Joe Kepley discusses how to balance the need for better information, with a user's right to privacy, especially with existing HIPAA standards.

Development  |  Digital Optimization  |  Strategy

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