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Personalization makes membership feel effortless — but only if the work behind it is done right. How associations can start small and build to last.

Associations  |  Digital Optimization

Most web projects are defined by their deliverables. We think the real value lives in the process — the conversations, the alignment, and the thinking that happens before anyone opens a design file.

Content and IA  |  Digital Optimization  |  Discovery and Scoping  |  Strategy

How a design audit evaluates your website's visual design, brand consistency, and UI patterns — and helps you decide between a refresh, a redesign, or targeted fixes.

Design and Front-End  |  Digital Optimization

How a content strategy audit goes beyond inventory to assess message, structure, and editorial direction — and produces a roadmap for what to publish and why.

Content and IA  |  Digital Optimization

How web experimentation guidance helps organizations move from random A/B tests to a structured, sustainable testing practice — and build a culture of learning.

Digital Optimization  |  Strategy

A simple Google Map search can collect a lot of data, which is why one of our Children Hospital clients turned to Blend and Freshpaint to develop a new, secure, HIPAA-compliant location map. 

Healthcare  |  Development  |  Digital Optimization  |  Optimizely

An introduction to Optimizely's Content Marketing Platform — a tool designed to bring ease to you and your marketing team.

Digital Optimization  |  Optimizely

Banking websites have to do two things well at once: give potential customers a clear picture of your products, and give existing customers the help they need. Here's how to approach both.

Financial Services  |  Content and IA  |  Digital Optimization  |  Strategy

Corey and Deane talk about the idea of a web operations framework. Then, Meghan Casey, content strategist and author of The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, joins to talk about content governance and ongoing maintenance — how humans are nearly always the problem (but not the humans you might think), the things you can do to plan for post-launch content, and how to deromanticize the bit launch in favor of content maintenance.

Content and IA  |  Digital Optimization  |  Project Management

Much like the early days of social media, digital experimentation is a rapidly expanding practice that promises to make big waves in the marketing world.

Digital Optimization  |  Strategy