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Bob Davidson  |  June 3, 2026

Are You Ready for Optimizely CMS 13?

Graphic showing the number 13 lying on the floor next to some IKEA-style instructions, illustrating the work to upgrade to Opti CMS 13.

Upgrading from Optimizely CMS 12 to CMS 13 takes more than an updated NuGet package. Here's what to check before you start.

Development  |  Optimizely

June 1, 2026

An Inventory Listing Rebuilt on Umbraco for a Trusted Bank Partner

A stylized photo of a Western State Bank branch.

Western Equipment Finance brought Blend in after a successful Western State Bank implementation to rebuild their site from the ground up — new information architecture, filterable inventory, and purpose-built sales landing pages, all on Umbraco.

Financial Services  |  Design and Front-End  |  Development  |  Discovery and Scoping  |  Umbraco

May 7, 2026

How ABS Improved Site Search with Azure AI

A stylized photo of a private airplaine with an American Bonanza Society logo.

Blend replaced a legacy search tool on bonanza.org with Azure AI Search, adding content weighting, model-based filtering, and verified answers for ABS members.

Associations  |  AI  |  Content and IA  |  Development  |  Optimizely

Bob Davidson  |  April 14, 2026

Upgrading Blend Add-Ons for Optimizely CMS 13

Bob Davidson sitting at a table in his office.

After upgrading two Blend Optimizely add-ons to CMS 13 compatibility, Bob Davidson shares the three takeaways — including the new Application system, async content area filtering, and tag helper-based platform navigation.

Development  |  Optimizely

Joe Kepley  |  March 9, 2026

Stop Starting Over: A Better Way to Build Association Websites

A graphic of a chain of paper cut-out people in front of a stylized web interface.

Learn how data orchestration helps associations avoid costly website rebuilds by decoupling content sources from the CMS — so switching tools doesn't mean starting over.

Associations  |  Development  |  Strategy

Corey Vilhauer  |  November 26, 2025

Understanding Schema: Generative Search's Big Star

When we search for something on the web, we’re not looking for “results.” When we’re looking for the nearest children’s hospital, or the nearest credit union, we often think we’re looking for a list of options — a list of results — but that’s not really what we want. We don’t want more decisions. We don’t want randomly associated web pages.

AI  |  Development

Ryan Blackwell  |  September 16, 2025

The Headless Divide

Headless is here. Whether you see it scrolling by in your favorite feed or dropping into your full inbox, the term is showing up everywhere.

Development

Bob Davidson  |  August 26, 2025

Lessons Learned from Building an Optimizely SaaS Site

I’ve been building websites in content management systems for almost 20 years now. And the majority of those sites have been built in what we might call a traditional, coupled CMS, where a single application is responsible for both the management and rendering of content. But like so many, I’ve been diving to headless, specifically building a new site in Optimizely’s Software-as-a-Service (SaaS) headless offering.

Development  |  Optimizely  |  Strategy

Corey Vilhauer  |  June 17, 2025

Connecting Patients and Providers: A Guide to Upgrading Provider Search for Children’s Hospitals

When it comes to our children, even the smallest health concern can feel overwhelming. A lingering cough becomes a source of panic. A late-night fever turns into a frantic search for answers. In those moments, clarity and reassurance matter more than ever. But too often, the first point of contact — a hospital’s website — adds more confusion than comfort.

Healthcare  |  Content and IA  |  Development  |  Strategy

June 13, 2025

A Bold and Robust Solution for a Fast Rising Accounting Firm

A stylized photo of an office building with a Cherry Bekaert logo.

Cherry Bekaert is one of the U.S.’s fastest-growing accounting and consulting firms, and Blend helped design and develop an Optimizely site to cut through the noise of sterile accounting competitors.

Commercial Services  |  Financial Services  |  Design and Front-End  |  Development  |  Optimizely  |  Strategy

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