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22 Results:

Karla Santi September 9, 2026

Camp Opticon: What’s Worth Your Attention

A graphic showing the Opticon 2026 logo.

From model routing to Virtual Teammates, this year's Opticon highlighted the future of how we will manage content. Karla was there in person, and brings us this road report from Camp Opticon.

AI  |  Optimizely

Corey Vilhauer September 3, 2026

Site Search vs. AI Assistant: How to Choose Your Search Tool

A graphic depicting a robot icon with a headset, representing an AI search bot, and a magnifying glass icon, representing traditional site search.

The right site search solution depends on what your visitors actually want — and whether your content is ready to support it. Here's how to decide.

AI  |  Content and IA

August 26, 2026

Blend Interactive partners with ai12z

A stylized background with the a i 1 2 z logo.

We're thrilled to be an ai12z partner — furthering our commitment to solving complex web problems.

AI  |  Content and IA

August 10, 2026

How SELCO Is Preparing for AI-Powered Search

A stylized photo of a SELCO branch with a SELCO logo.

Blend audited SELCO Community Credit Union's website for generative search and built a schema and content roadmap to make its content readable and citable by AI engines.

Financial Services  |  AI  |  Optimizely  |  Strategy

Corey Vilhauer July 29, 2026

How We Prove We’re Behind Our Words

Trust in web content is getting harder to earn. A few small, human touches — a real author, real sources, a point of view — show your writing came from a person.

AI  |  Content and IA

Corey Vilhauer July 27, 2026

Schema, Structured Data, and Your Credit Union

A graphic of a doodled schematic, surrounded by icons, representing the need for structured financial content.

Just becuase your rates are public, it doesn't mean AI search can easily read them. How to structure credit union content for maximum crawlability. 

Financial Services  |  AI  |  Content and IA

Bob Davison June 29, 2026

Building a Dynamic Content Rendering System with Optimizely Opal

Bob Davidson sitting at a table in his office.

Spinning up templates for new content types takes time. Here's a proof-of-concept that uses Optimizely Opal to make it faster and safer.

AI  |  Development  |  Optimizely

Corey Vilhauer June 22, 2026

What We Find Most Often in GEO Audits

A magnifying glass icon surrounded by gear and pencil icons, representing our editorial and technical GEO checklists.

Worried your content won't show up in AI search? Here are the five problems we find most often in GEO audits — from easy heading fixes to deeper editorial work.

AI  |  Content and IA

Corey Vilhauer May 28, 2026

Google Weighs In: Updated Understanding on GEO

A Google logo.

Google just published its first official GEO guidance — and it reframes what we thought we knew. Here's what changed, what held up, and what it can't tell you.

AI  |  Content and IA

Corey Vilhauer May 25, 2026

Write Once, Reach Everyone: Accessible Writing and GEO Want the Same Solution

A graphic of a pencil within a Venn diagram, illustrating how a single writing style can affect two different outputs.

Accessible writing and GEO-readiness reward the same practices — and understanding why gives you a much stronger argument for both. This article explains where they overlap, what the shared patterns look like, and how to use that overlap to get writing quality taken seriously in rooms where it hasn't been yet.

Accessibility  |  AI  |  Content and IA

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