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Connecting a Web of Resources
Helping connect a wide web of researchers, all while doing a bit of research for ourselves.
A Family of Sites For a Classic Technology Company
A design partnership with a fellow agency led to several Episerver (now Optimizely) projects for the Imation line of products, including TDK and Memorex.
Maximizing Your Project Budget
At Blend, one of our core values is advocating for our clients. One of the ways we do this is by trying to maximize the value we can provide for our client's project budgets. Understanding the cost drivers behind web development can often be confusing.
Understanding Customers: Data, Journeys and Insights
In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Jon Crowley about analytics and metrics — and how to use metrics to make better content decisions.
Five Tips to Getting a Good Response to a Content Management RFP
Some collected observations on what works in an Request for Proposal (RFP), and what doesn’t.
So ... What Is Discovery?
Building a website is like building a house — each decision is built upon the decisions that came before. Just as an architect doesn’t just throw a number at you and begin working on blueprints, we don’t begin working on a project until we fully understand the scope. We do that through our discovery process.
Design Through Discovery: Blend's Strategic Design Philosophy
Blend’s strategic design philosophy is one of Design Through Discovery: we design in a way that's usable, useful, and collaborative with those who will use and maintain the final product.
Domain Knowledge: What You Need - Or Don't Need - To Know
We are experts in our field. But we don’t always have the full grasp of our clients’ industries. Where do we draw the line?
Audiences, Outcomes, and Determining User Needs
Every website needs an audience. And every audience needs a goal. Advocating for end-user needs is the very foundation of the user experience disciplines. Corey Vilhauer explains the threads that bind UX research to content strategy and project deliverables that deliver.
The Web of Questions
Our web is a complicated web, because people are complicated beings. So we depend on asking questions – for clarity, yes, but also for education and inclusion.