Thoughts

Thoughts and Articles from Blend Interactive

Joe Kepley  |  July 11, 2026

From Upkeep to Advantage: Why Optimizely 13 is Worth the Upgrade

A graphic of the Optimizely logo with a faint "13" and old barn in the back symbolizing the need for site maintenance.

Upgrading to Optimizely CMS 13 brings AI content workflows, a new visual editor, and semantic search — here's why the move pays off quickly.

Optimizely

Bob Davison  |  June 29, 2026

Building a Dynamic Content Rendering System with Optimizely Opal

Bob Davidson sitting at a table in his office.

Spinning up templates for new content types takes time. Here's a proof-of-concept that uses Optimizely Opal to make it faster and safer.

AI  |  Development  |  Optimizely

Bob Davidson  |  June 3, 2026

Are You Ready for Optimizely CMS 13?

Graphic showing the number 13 lying on the floor next to some IKEA-style instructions, illustrating the work to upgrade to Opti CMS 13.

Upgrading from Optimizely CMS 12 to CMS 13 takes more than an updated NuGet package. Here's what to check before you start.

Development  |  Optimizely

Bob Davidson  |  April 14, 2026

Upgrading Blend Add-Ons for Optimizely CMS 13

Bob Davidson sitting at a table in his office.

After upgrading two Blend Optimizely add-ons to CMS 13 compatibility, Bob Davidson shares the three takeaways — including the new Application system, async content area filtering, and tag helper-based platform navigation.

Development  |  Optimizely

Bob Davidson  |  August 26, 2025

Lessons Learned from Building an Optimizely SaaS Site

I’ve been building websites in content management systems for almost 20 years now. And the majority of those sites have been built in what we might call a traditional, coupled CMS, where a single application is responsible for both the management and rendering of content. But like so many, I’ve been diving to headless, specifically building a new site in Optimizely’s Software-as-a-Service (SaaS) headless offering.

Development  |  Optimizely  |  Strategy

Bob Davidson  |  February 11, 2025

Getting the Most Out of Optimizely Cloudflare Edge Logs

Bob Davidson sitting at a table in his office.

Optimizely is introducing the ability to access Cloudflare's edge logs, which gives access to some information previously unavailable except through support.

Development  |  Optimizely

September 6, 2024

Blend is an Optimizely Platinum Partner

Optimizely logo and Blend logo.

Blend Interactive has been named a 2024 Optimizely Platinum Solutions Partner — a partnership that has withstood the test of time. 

Development  |  Optimizely

Chase Burandt, Chris Wahl & Steph Sommers  |  September 3, 2024

Upgrade Your CMS: Umbraco or Optimizely

The Blend team collaborating at the dining room tables.

What do you need to know when it comes to an Optimizely or Umbraco upgrade? We asked some of our lead developers to highlights some of the common obstacles and pain points of a large CMS upgrade.

Development  |  Migration  |  Optimizely  |  Umbraco

July 24, 2024

CMP — The Missing Puzzle Piece

Optimizely logo with Content Marketing Platform (C M P)

An introduction to Optimizely's Content Marketing Platform — a tool designed to bring ease to you and your marketing team.

Digital Optimization  |  Optimizely

June 20, 2023  |  The Web Project Guide Podcast

Episode 20: Implement the Back-end Functionality (w/ David Knipe)

A rocket booster next to a power drill and wrenches.

Corey and Deane discuss a high-level philosophy of back-end development. Then, David Knipe, Vice President of Product at Optimizely, joins to discuss back-end development — how developers and project stakeholders work together to make decisions, the difference (and balance) between technical perfection and audience needs, and the reasons why AI will help, but not take over, back-end development. Deane also equates developers to lumberjacks.

Development  |  Optimizely  |  Umbraco

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