Thoughts and Articles from Blend Interactive

Blend Interactive is now a Solutions partner to another industry-leading CMS platform – Contentstack.

Development

Business moves fast, and communication needs to move fast with it. But, while our world values efficiency and speed, we can't rush the work that needs to be done.

Strategy

How a content strategy audit goes beyond inventory to assess message, structure, and editorial direction — and produces a roadmap for what to publish and why.

Content and IA  |  Digital Optimization

A website's success doesn't hinge on what happens on launch day — it's an ongoing balance of maintenance and improvement after your site has already launched.

Development  |  Project Management

How a Digital Experience Readiness Roadmap helps organizations align on strategy, technology, team capability, and governance before a major digital initiative.

Content and IA  |  Strategy

At Blend, one of our core values is advocating for our clients. One of the ways we do this is by trying to maximize the value we can provide for our client's project budgets. Understanding the cost drivers behind web development can often be confusing.

Discovery and Scoping

How an AI Readiness Assessment helps organizations take stock of AI usage, identify real opportunities, and build a governance framework before problems emerge.

AI  |  Strategy

Optimizely is introducing the ability to access Cloudflare's edge logs, which gives access to some information previously unavailable except through support.

Development  |  Optimizely

How web experimentation guidance helps organizations move from random A/B tests to a structured, sustainable testing practice — and build a culture of learning.

Digital Optimization  |  Strategy

Blend is at a pivotal moment, celebrating 19 years in business and a year of bold decisions and growth.