Thoughts
Joe Kepley | August 26, 2025
The decades between 1870 and 1920 brought a tremendous amount of change to America. While the Industrial Revolution really began in the late 1700’s with early innovations in mechanized manufacturing and factory processes, in the lead-up to the American Civil War, many goods were still created by hand, using armies of skilled craftsmen and women who would use their years of experience to turn out one item at a time.
August 15, 2025
How AI-powered search tools find and cite your content — and how a GEO audit identifies what to fix. What's involved, what it costs, and when you need one.
AI | Content and IA | Strategy
Sam Otis | July 25, 2025
Design systems take time to build. The speed, efficiency, and consistency they bring only begin to shine once you’ve developed a solid foundation of reusable components. But as your organization evolves, so do your needs.
July 15, 2025
How a web accessibility audit evaluates your site against WCAG 2.2 AA — what's involved, what it covers, and how to prioritize what to fix.
Corey Vilhauer | June 17, 2025
When it comes to our children, even the smallest health concern can feel overwhelming. A lingering cough becomes a source of panic. A late-night fever turns into a frantic search for answers. In those moments, clarity and reassurance matter more than ever. But too often, the first point of contact — a hospital’s website — adds more confusion than comfort.
June 15, 2025
Before committing to a redesign, most teams need to answer the same hard questions: Who is the site really for? What does success look like? What should happen first?
Content and IA | Design and Front-End | Discovery and Scoping
Corey Vilhauer | June 13, 2025
Designing a website for a children's hospital is unlike any other UX challenge. It’s not about selling a product or promoting a service; it's about providing care and support in a time of crisis.
Corey Vilhauer | May 28, 2025
Web accessibility isn’t just a checkbox — it’s a commitment to inclusive, thoughtful design. As more of our lives move online, making the web accessible to all users is no longer optional. It’s essential.
May 15, 2025
How a design audit evaluates your website's visual design, brand consistency, and UI patterns — and helps you decide between a refresh, a redesign, or targeted fixes.
Bob Davidson | May 13, 2025
It doesn’t matter how fast you move or how much you plan; websites accumulate technical debt.
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