Thoughts and Articles from Blend Interactive

Corey and Deane talk a little about that time Kristina Halvorson (founder of Brain Traffic, co-author of Content Strategy for the Web, and executive producer of Confab and Button) visited Sioux Falls. Then, Kristina chats with us about content strategy — defining content strategy vs. content design, what tasks are often overlooked, and some basics on spinning up an internal web content team — including a bit of conference talk about the upcoming Button Conference.

Content and IA  |  Strategy

There’s a lot more to building a mobile-friendly and responsive site than just saying the words “mobile-first” and willing it into being. What does it mean? How is it done? In this article, we take a look at the process behind designing for mobile.

Content and IA  |  Design and Front-End

When a stakeholder says "Wordpress is better for SEO," how do you convince them it's simply not true? We tackle the CMS-agnostic nature of search engine optimization.

Content and IA  |  Strategy

From early logistics conversations to the book's publishing, distribution, and marketing, it's been a long road to the finish line for The Web Project Guide. Blend's CEO Karla Santi sits down with authors Deane Barker and Corey Vilhauer to discuss the book and the process.

Content and IA  |  Design and Front-End  |  Development  |  Discovery and Scoping  |  Project Management  |  Strategy

The expectations and demands of digital marketing managers have increased dramatically. Director of Sales and Marketing Taylor Lopour talks about how digital optimization can help.

Content and IA  |  Digital Optimization  |  Strategy

Better understand the scope of your site search with this site search glossary.

Content and IA  |  Development  |  Strategy

How do you choose the right search engine for your site search? In part four of our site search series, we look at making the final decision.

Content and IA  |  Development  |  Strategy

When results are displayed in your site search, will they be relevant? In part three our site search series, we talk about organizing and displaying results.

Content and IA  |  Development  |  Strategy

You might want to search it all. Or, you might want to search a small section. In part two of our site search series, we look at how to choose what's indexed in your site search.

Content and IA  |  Development  |  Strategy

Before we can make decisions about site search, we need to understand how it works. In part one of our site search series, we look at how search works.

Content and IA  |  Development  |  Strategy