Thoughts

Thoughts and Articles from Blend Interactive

Taylor Lopour  |  May 18, 2021

Digital Optimization is for Marketers

A stylized photo of a crane.

The expectations and demands of digital marketing managers have increased dramatically. Director of Sales and Marketing Taylor Lopour talks about how digital optimization can help.

Content and IA  |  Digital Optimization  |  Strategy

April 7, 2021

Blend Adds Two Umbraco Certified Professionals

Umbraco logo and Blend logo.

Blend is proud to announce two new Umbraco Certified Professionals within our midst: Chase Burandt and Joe Kepley!

Development  |  Umbraco

Corey Vilhauer  |  September 23, 2020

A Glossary of Site Search Terms

Binoculars sitting on a table.

Better understand the scope of your site search with this site search glossary.

Content and IA  |  Development  |  Strategy

Corey Vilhauer  |  September 23, 2020

Understanding Site Search — Part Four: Choosing the Right Solution

Binoculars sitting on a table.

How do you choose the right search engine for your site search? In part four of our site search series, we look at making the final decision.

Content and IA  |  Development  |  Strategy

Corey Vilhauer  |  September 23, 2020

Understanding Site Search — Part Three: How Will You Organize Results?

Binoculars sitting on a table.

When results are displayed in your site search, will they be relevant? In part three our site search series, we talk about organizing and displaying results.

Content and IA  |  Development  |  Strategy

Corey Vilhauer  |  September 23, 2020

Understanding Site Search — Part Two: What Content Will You Search?

Binoculars sitting on a table.

You might want to search it all. Or, you might want to search a small section. In part two of our site search series, we look at how to choose what's indexed in your site search.

Content and IA  |  Development  |  Strategy

Corey Vilhauer  |  September 23, 2020

Understanding Site Search — Part One: How Search Works

Binoculars sitting on a table.

Before we can make decisions about site search, we need to understand how it works. In part one of our site search series, we look at how search works.

Content and IA  |  Development  |  Strategy

Corey Vilhauer  |  September 23, 2020

Understanding Site Search — Your Guide to Site Search Functionality

Binoculars sitting on a table.

Site search requires big decisions — and solid expectations. We introduce a four-part series on planning for and making decisions around your site's internal search.

Content and IA  |  Development  |  Strategy

Corey Vilhauer  |  August 20, 2020

Design Through Discovery: Blend's Strategic Design Philosophy

A castle chess piece on a stylized background.

Blend’s strategic design philosophy is one of Design Through Discovery: we design in a way that's usable, useful, and collaborative with those who will use and maintain the final product.

Agencies  |  Content and IA  |  Design and Front-End  |  Discovery and Scoping

Corey Vilhauer  |  July 17, 2020

A Lawyer and a Content Strategist Walk Into A Bar: Legal Thoughts about Accessibility

A key, signifying accessibility.

Web accessibility is a balance between good content and design, a well-built front-end, and a clear understanding of the legal ramifications of our websites. So we pulled a content strategist and a lawyer together to discuss the finer points of accessibility.

Accessibility  |  Content and IA

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