Thoughts and Articles from Blend Interactive

Most web projects start by thinking in pages. But the sites that are easiest to manage — and best understood by search engines — are built around components. Here's why that distinction matters.

Content and IA  |  Design and Front-End  |  Strategy

Most web projects are defined by their deliverables. We think the real value lives in the process — the conversations, the alignment, and the thinking that happens before anyone opens a design file.

Content and IA  |  Digital Optimization  |  Discovery and Scoping  |  Strategy

Learn how data orchestration helps associations avoid costly website rebuilds by decoupling content sources from the CMS — so switching tools doesn't mean starting over.

Associations  |  Development  |  Strategy

Learn five content paywall strategies associations can use to grow membership — including tiered access, metered access, time delays, and sharing codes.

Associations  |  Strategy

Learn how priority-based scoping helps you build the right website features within budget and timeline with a collaborative approach that prioritizes high-value features for successful launches.

Discovery and Scoping  |  Project Management  |  Strategy

For marketing and digital teams, the end of the year means more than just a new date to remember — it often means conversations and planning about what the new year will bring — from goals and projects, to exciting new and big ideas.

Project Management  |  Strategy

How to choose the right CMS — and avoid the mistakes that make the decision harder than it needs to be. What's involved and what you get.

Coaching  |  Project Management  |  Strategy

I’ve been building websites in content management systems for almost 20 years now. And the majority of those sites have been built in what we might call a traditional, coupled CMS, where a single application is responsible for both the management and rendering of content. But like so many, I’ve been diving to headless, specifically building a new site in Optimizely’s Software-as-a-Service (SaaS) headless offering.

Development  |  Optimizely  |  Strategy

The decades between 1870 and 1920 brought a tremendous amount of change to America. While the Industrial Revolution really began in the late 1700’s with early innovations in mechanized manufacturing and factory processes, in the lead-up to the American Civil War, many goods were still created by hand, using armies of skilled craftsmen and women who would use their years of experience to turn out one item at a time.

AI  |  Strategy

How AI-powered search tools find and cite your content — and how a GEO audit identifies what to fix. What's involved, what it costs, and when you need one.

AI  |  Content and IA  |  Strategy