Thoughts and Articles from Blend Interactive

Most web projects are defined by their deliverables. We think the real value lives in the process — the conversations, the alignment, and the thinking that happens before anyone opens a design file.

Content and IA  |  Digital Optimization  |  Discovery and Scoping  |  Strategy

How a design audit evaluates your website's visual design, brand consistency, and UI patterns — and helps you decide between a refresh, a redesign, or targeted fixes.

Design and Front-End  |  Digital Optimization

How a content strategy audit goes beyond inventory to assess message, structure, and editorial direction — and produces a roadmap for what to publish and why.

Content and IA  |  Digital Optimization

How web experimentation guidance helps organizations move from random A/B tests to a structured, sustainable testing practice — and build a culture of learning.

Digital Optimization  |  Strategy

An introduction to Optimizely's Content Marketing Platform — a tool designed to bring ease to you and your marketing team.

Digital Optimization  |  Optimizely

Improving Your Professional Association Site: Tips for Driving Engagement

Financial Services  |  Content and IA  |  Digital Optimization  |  Strategy

Corey and Deane talk about the idea of a web operations framework. Then, Meghan Casey, content strategist and author of The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, joins to talk about content governance and ongoing maintenance — how humans are nearly always the problem (but not the humans you might think), the things you can do to plan for post-launch content, and how to deromanticize the bit launch in favor of content maintenance.

Content and IA  |  Digital Optimization  |  Project Management

Much like the early days of social media, digital experimentation is a rapidly expanding practice that promises to make big waves in the marketing world.

Digital Optimization  |  Strategy

Starting a plan to enhance your digital optimization, means finding your right tool set. 

Digital Optimization  |  Strategy

Optimizing your website doesn't always require the budget of a Fortune 500 company. We're here to help guide small businesses toward enhancing their digital presence with the first in a three-part series: setting goals for web optimization.

Digital Optimization  |  Strategy