Thoughts and Articles from Blend Interactive

Google just published its first official GEO guidance — and it reframes what we thought we knew. Here's what changed, what held up, and what it can't tell you.

AI  |  Content and IA

Accessible writing and GEO-readiness reward the same practices — and understanding why gives you a much stronger argument for both. This article explains where they overlap, what the shared patterns look like, and how to use that overlap to get writing quality taken seriously in rooms where it hasn't been yet.

Accessibility  |  AI  |  Content and IA

GEO isn't a replacement for good writing — it's proof that good writing always mattered. Here's what shifts when you write for AI search, and what stays the same.

AI  |  Content and IA

Most web projects start by thinking in pages. But the sites that are easiest to manage — and best understood by search engines — are built around components. Here's why that distinction matters.

Content and IA  |  Design and Front-End  |  Strategy

Most web projects are defined by their deliverables. We think the real value lives in the process — the conversations, the alignment, and the thinking that happens before anyone opens a design file.

Content and IA  |  Digital Optimization  |  Discovery and Scoping  |  Strategy

It’s a tough time to be a web marketer.

In just a few months, change has dominated how web content is discovered and consumed. For years, the pipeline for organic traffic was simple: you run a search on one of the major providers, like Google, you take a look at the top few results, and you click the one that seems best.

AI  |  Content and IA

How AI-powered search tools find and cite your content — and how a GEO audit identifies what to fix. What's involved, what it costs, and when you need one.

AI  |  Content and IA  |  Strategy

When it comes to our children, even the smallest health concern can feel overwhelming. A lingering cough becomes a source of panic. A late-night fever turns into a frantic search for answers. In those moments, clarity and reassurance matter more than ever. But too often, the first point of contact — a hospital’s website — adds more confusion than comfort.

Healthcare  |  Content and IA  |  Development  |  Strategy

Before committing to a redesign, most teams need to answer the same hard questions: Who is the site really for? What does success look like? What should happen first?

Content and IA  |  Design and Front-End  |  Discovery and Scoping

Designing a website for a children's hospital is unlike any other UX challenge. It’s not about selling a product or promoting a service; it's about providing care and support in a time of crisis.

Healthcare  |  Content and IA  |  Strategy