Thoughts and Articles from Blend Interactive

Google just published its first official GEO guidance — and it reframes what we thought we knew. Here's what changed, what held up, and what it can't tell you.

AI  |  Content and IA

Accessible writing and GEO-readiness reward the same practices — and understanding why gives you a much stronger argument for both. This article explains where they overlap, what the shared patterns look like, and how to use that overlap to get writing quality taken seriously in rooms where it hasn't been yet.

Accessibility  |  AI  |  Content and IA

GEO isn't a replacement for good writing — it's proof that good writing always mattered. Here's what shifts when you write for AI search, and what stays the same.

AI  |  Content and IA

CMS vendors handle AI in two ways: built-in orchestration or bring-your-own tools. Learn how each approach works and which fits your AI strategy.

AI

AI adoption fails because organizations bolt tools onto processes instead of understanding actual workflow problems. AI works well for mechanical tasks like research synthesis and consistency checking, but editorial judgment must stay human. Start by identifying your team's real pain points, pick one workflow to improve, and measure actual time saved—the goal is better content, not AI for its own sake.

AI

When we search for something on the web, we’re not looking for “results.” When we’re looking for the nearest children’s hospital, or the nearest credit union, we often think we’re looking for a list of options — a list of results — but that’s not really what we want. We don’t want more decisions. We don’t want randomly associated web pages.

AI  |  Development

It’s a tough time to be a web marketer.

In just a few months, change has dominated how web content is discovered and consumed. For years, the pipeline for organic traffic was simple: you run a search on one of the major providers, like Google, you take a look at the top few results, and you click the one that seems best.

AI  |  Content and IA

The decades between 1870 and 1920 brought a tremendous amount of change to America. While the Industrial Revolution really began in the late 1700’s with early innovations in mechanized manufacturing and factory processes, in the lead-up to the American Civil War, many goods were still created by hand, using armies of skilled craftsmen and women who would use their years of experience to turn out one item at a time.

AI  |  Strategy

How AI-powered search tools find and cite your content — and how a GEO audit identifies what to fix. What's involved, what it costs, and when you need one.

AI  |  Content and IA  |  Strategy

How an AI Readiness Assessment helps organizations take stock of AI usage, identify real opportunities, and build a governance framework before problems emerge.

AI  |  Strategy