Thoughts from Blend Interactive
One of Blend’s core values is a dedication to advocacy and progress — to expand upon and give back to the community that fuels us. This is where those thoughts live.
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The Truth is in the Red Flags Off-site link
When is it time to rebuild a website? The obvious scenarios include big, hard-to-miss events. But more times than not, there are red flags flying in plain sight, signaling it's time to move on.
The following release notes highlight major or interesting changes in Optimizely's products from September and October 2023.
Internal projects are often put off for client work, but making sure your internal projects reflect what you can do for your potential clients could be the factor in closing a deal.
Episode 24: Maintain and Improve (w/ David Hobbs) Off-site link
Corey and Deane discuss the people and rules that help run a website after launch. Then, David Hobbs, author of Website Product Management: Keeping Focused During Change, joins to talk about transferring a site from a project to a product — what that means to keep the site going after launch, where it most often fails, and how to streamline requests and set reasonable expectations for the future of the site.
Migrations don’t have to be a pain — Blend has a process and vision going forward of how to make the migration process simpler.
uMarketingSuite's Conversation with Joe Kepley Off-site link
uMarketingSuite interviews Blend Founder and CTO Joe Kepley to discuss how uMarketingSuite's tool has revolutionized our marketing efforts.
Blend's CTO Joe Kepley has tips for how to increase website traffic and engagement for professional associations.
Corey and Deane talk about the idea of a web operations framework. Then, Meghan Casey, content strategist and author of The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right, joins to talk about content governance and ongoing maintenance — how humans are nearly always the problem (but not the humans you might think), the things you can do to plan for post-launch content, and how to deromanticize the bit launch in favor of content maintenance.
Much like the early days of social media, digital experimentation is a rapidly expanding practice that promises to make big waves in the marketing world.
The following release notes highlight major or interesting changes in Optimizely's products from July and August 2023.