Blend Interactive is excited to announce we have become the first North American uMarketingSuite Partner! Find out more about our partnership with uMarketingSuite.

Thoughts from Blend Interactive

One of Blend’s core values is a dedication to advocacy and progress — to expand upon and give back to the community that fuels us. This is where those thoughts live.

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Episode 8: Gather Insight From Your Metrics (w/ Jon Crowley) Off-site link

Corey and Deane talk about the first time they tracked analytics on their blogs in the early 2000s. Then, Jon Crowley, Senior Vice President of Strategy at Diamond Marketing Group, talks to us about the balance between data and insights — how to focus on questions rather than raw numbers, how to look for answers rather than “trying to be correct,” and a when we can take data at face value. (He also gives us a tour of his shoe collection.)

June 15, 2022 | The Web Project Guide Podcast

Episode 7: Know Your Content (w/ Paula Ladenburg Land) Off-site link

Corey and Deane talk about Blend CEO Karla Santi’s recent selection as Small Business Person of the Year for South Dakota. Then, Paula Ladenburg Land, author of The Content Inventory and Audit Handbook and principal at Strategic Content LLC, joins the podcast to talk about content inventories and content audits, including what separates the two, when and how to worry about auditing, and her first ever content inventory, which arrived as a spreadsheet on one-and-a-half inches of printed paper.

May 17, 2022 | The Web Project Guide Podcast

Episode 6: Identify Outcomes and Expectations (w/ C. David Gammel) Off-site link

Corey and Deane talk about understanding the audiences of the The Web Project Guide book, and the concept of predicate knowledge. Then, C. David Gammel, author of Online and On Mission, joins the podcast to talk about how to prioritize outcomes when stakeholders all have their own interests, understanding the expectations of those who use your website, and how to best introduce domain knowledge.

April 14, 2022 | The Web Project Guide Podcast

Episode 5: Identify Your Audiences (w/ Erika Hall) Off-site link

Corey and Deane talk about Bleachers, music producers, and how understanding your audience increases effectiveness. Then, Erika Hall, author of Just Enough Research, joins the podcast to talk about interviewing the people who will visit your site — how to frame interviews, effective incentives, and the difference between researching assumptions versus learning about your users.

March 15, 2022 | The Web Project Guide Podcast

How Blend Chooses a CMS

Over its history, Blend has developed a pattern of being an early North American partner for a number of European CMS systems. Blend was an early North America Partner for eZ Publish (now Ibexa), Episerver (now Optimizely), and Umbraco (still Umbraco!).

March 14, 2022

Episode 2: Set Your Expectations (w/ Karen McGrane) Off-site link

Corey and Deane talk about the concept of having it "fast, cheap, and good: pick two." Then, we chat with Karen McGrane of Autogram about our role as corporate counselors, dealing with overpromises, and the best mockumentary.

December 15, 2021 | The Web Project Guide Podcast

Episode 1: Know the Scope of the Project (w/ Bill DeRouchey) Off-site link

Corey and Deane discuss the opening beats of a project. Then, we chat with Bill DeRouchey, former lead product designer for Zendesk, to discuss his history with vetting and researching a new project during the opening salvo, territorialism, and Mike Watt.

November 22, 2021 | The Web Project Guide Podcast

Design Through Discovery: Blend's Strategic Design Philosophy

Blend’s strategic design philosophy is one of Design Through Discovery: we design in a way that's usable, useful, and collaborative with those who will use and maintain the final product.

August 20, 2020

So ... What Is Discovery?

Building a website is like building a house — each decision is built upon the decisions that came before. Just as an architect doesn’t just throw a number at you and begin working on blueprints, we don’t begin working on a project until we fully understand the scope. We do that through our discovery process.

March 6, 2020

Chapter 18: Select an Integration Partner Off-site link

In many projects, you will engage with a services firm to install, configure, and customize a CMS to deliver the website you need.

January 16, 2020 | The Web Project Guide

Beyond Blend.

Blend doesn’t just write here: we also write books, create videos, and dive deep into our individual disciplines. Check out some of our external sources of knowledge.

The Web Project Guide

A phase-by-phase look at the web design and development process, providing context to each step.

Coding with Bob

A YouTube series by our director of development, focusing on .NET coding and Optimizely development.

Eating Elephant

A blog about content strategy, information architecture, and understanding user needs.