Thoughts from Blend Interactive
One of Blend’s core values is a dedication to advocacy and progress — to expand upon and give back to the community that fuels us. This is where those thoughts live.
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One of the toughest parts of any web project is estimating how much the project will cost and how long it will take. Technical planning helps create better budgets, plan for more realistic timelines, and improve the efficiency of the entire project.
Corey and Deane talk about the first time they tracked analytics on their blogs in the early 2000s. Then, Jon Crowley, Senior Vice President of Strategy at Diamond Marketing Group, talks to us about the balance between data and insights — how to focus on questions rather than raw numbers, how to look for answers rather than “trying to be correct,” and a when we can take data at face value. (He also gives us a tour of his shoe collection.)
Episode 7: Know Your Content (w/ Paula Ladenburg Land) Off-site link
Corey and Deane talk about Blend CEO Karla Santi’s recent selection as Small Business Person of the Year for South Dakota. Then, Paula Ladenburg Land, author of The Content Inventory and Audit Handbook and principal at Strategic Content LLC, joins the podcast to talk about content inventories and content audits, including what separates the two, when and how to worry about auditing, and her first ever content inventory, which arrived as a spreadsheet on one-and-a-half inches of printed paper.
Corey and Deane talk about understanding the audiences of the The Web Project Guide book, and the concept of predicate knowledge. Then, C. David Gammel, author of Online and On Mission, joins the podcast to talk about how to prioritize outcomes when stakeholders all have their own interests, understanding the expectations of those who use your website, and how to best introduce domain knowledge.
Episode 5: Identify Your Audiences (w/ Erika Hall) Off-site link
Corey and Deane talk about Bleachers, music producers, and how understanding your audience increases effectiveness. Then, Erika Hall, author of Just Enough Research, joins the podcast to talk about interviewing the people who will visit your site — how to frame interviews, effective incentives, and the difference between researching assumptions versus learning about your users.
Over its history, Blend has developed a pattern of being an early North American partner for a number of European CMS systems. Blend was an early North America Partner for eZ Publish (now Ibexa), Episerver (now Optimizely), and Umbraco (still Umbraco!).
Episode 2: Set Your Expectations (w/ Karen McGrane) Off-site link
Corey and Deane talk about the concept of having it "fast, cheap, and good: pick two." Then, we chat with Karen McGrane of Autogram about our role as corporate counselors, dealing with overpromises, and the best mockumentary.
Corey and Deane discuss the opening beats of a project. Then, we chat with Bill DeRouchey, former lead product designer for Zendesk, to discuss his history with vetting and researching a new project during the opening salvo, territorialism, and Mike Watt.
Blend’s strategic design philosophy is one of Design Through Discovery: we design in a way that's usable, useful, and collaborative with those who will use and maintain the final product.
Building a website is like building a house — each decision is built upon the decisions that came before. Just as an architect doesn’t just throw a number at you and begin working on blueprints, we don’t begin working on a project until we fully understand the scope. We do that through our discovery process.