Thoughts from Blend Interactive
One of Blend’s core values is a dedication to advocacy and progress — to expand upon and give back to the community that fuels us. This is where those thoughts live.
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Episode 19: Implement the Design (w/ Ethan Marcotte) Off-site link
Corey and Deane talk about how front-end development has evolved past the early days. Then, Ethan Marcotte, author of Responsive Web Design and Partner at Autogram, joins to discuss front-end development and how the world has impacted how front-end design is treated and approached. We also joke about whether Deane actually “invented” responsive web design. (He didn’t.)
Episode 17: Plan for Hosting (w/ Elias Lundmark) Off-site link
Corey asks Deane a brutally honest question: as non-developers, why should we care about hosting at all? Then, Elias Lundmark, product manager for cloud hosting at Optimizely, joins us to talk about website hosting in common terms — cloud versus on-premises, the reality (and politics) of “five 9s,” and the things you need to understand before choosing a hosting provider or vendor offering.
Corey and Deane talk about a Donald Rumsfeld quote, and about the concept of “unknown unknowns.” Then, Cathy McKnight, Chief Problem Solver and lead analyst for The Content Advisory, joins us to talk about selecting a content management system — the process for choosing a system, how a CMS selection analyst can help keep vendors honest, and what to do if you’re selecting on your own.
Corey and Deane discuss the three parts of selecting a CMS: requirements, tool, and development team. Then, Joe Kepley, chief technical officer at Blend Interactive, joins us to discuss the world of translating design and IA into code within a content management system — including balancing groundbreaking design with realistic engineering — and the need to tie high-level project goals into the real nuts and bolts of code.
Episode 14: Know Your Integrations (w/ Greg Dunlap) Off-site link
Corey and Deane discuss the four major parts of a content model. Then, Greg Dunlap, Director of Strategy at Lullabot, joins us to define a web integration, discuss the finer details of development risks and runtime risks — as well as real-time vs scheduled data — and praise the efficiency of using Google Docs as a workflow tool. Corey and Greg give Deane a music lesson, too.
In most marketing scenarios, the visitor is unknown to you — their session is anonymous. How, then, do you achieve “anonymous personalization”?