Thoughts and Articles from Blend Interactive

It’s a tough time to be a web marketer.

In just a few months, change has dominated how web content is discovered and consumed. For years, the pipeline for organic traffic was simple: you run a search on one of the major providers, like Google, you take a look at the top few results, and you click the one that seems best.

AI  |  Content and IA

The decades between 1870 and 1920 brought a tremendous amount of change to America. While the Industrial Revolution really began in the late 1700’s with early innovations in mechanized manufacturing and factory processes, in the lead-up to the American Civil War, many goods were still created by hand, using armies of skilled craftsmen and women who would use their years of experience to turn out one item at a time.

AI  |  Strategy

AI is too often a solution in need of a problem, the hallmark of a technology still looking for early adopters and financial support. Instead, it's time to start looking at AI as a tool among many, one piece of a larger answer.

AI  |  Content and IA  |  Design and Front-End  |  Strategy

Generative AI has proven that it is here to stay. So the question is, in what manner should businesses integrate AI into their workflows and processes without creating skepticism from customers? The answer is: cautiously.

AI  |  Strategy

The path to computer intelligence hasn't proven quite so direct. On the surface, brains and computers seem very similar, but it's clear that computers aren't thinking yet. 

AI  |  Content and IA  |  Strategy