Thoughts and Articles from Blend Interactive

Trust in web content is getting harder to earn. A few small, human touches — a real author, real sources, a point of view — show your writing came from a person.

AI  |  Content and IA

Just becuase your rates are public, it doesn't mean AI search can easily read them. How to structure credit union content for maximum crawlability. 

Financial Services  |  AI  |  Content and IA

Spinning up templates for new content types takes time. Here's a proof-of-concept that uses Optimizely Opal to make it faster and safer.

AI  |  Development  |  Optimizely

Worried your content won't show up in AI search? Here are the five problems we find most often in GEO audits — from easy heading fixes to deeper editorial work.

AI  |  Content and IA

Google just published its first official GEO guidance — and it reframes what we thought we knew. Here's what changed, what held up, and what it can't tell you.

AI  |  Content and IA

Accessible writing and GEO-readiness reward the same practices — and understanding why gives you a much stronger argument for both. This article explains where they overlap, what the shared patterns look like, and how to use that overlap to get writing quality taken seriously in rooms where it hasn't been yet.

Accessibility  |  AI  |  Content and IA

GEO isn't a replacement for good writing — it's proof that good writing always mattered. Here's what shifts when you write for AI search, and what stays the same.

AI  |  Content and IA

CMS vendors handle AI in two ways: built-in orchestration or bring-your-own tools. Learn how each approach works and which fits your AI strategy.

AI

AI adoption fails because organizations bolt tools onto processes instead of understanding actual workflow problems. AI works well for mechanical tasks like research synthesis and consistency checking, but editorial judgment must stay human. Start by identifying your team's real pain points, pick one workflow to improve, and measure actual time saved—the goal is better content, not AI for its own sake.

AI

When we search for something on the web, we’re not looking for “results.” When we’re looking for the nearest children’s hospital, or the nearest credit union, we often think we’re looking for a list of options — a list of results — but that’s not really what we want. We don’t want more decisions. We don’t want randomly associated web pages.

AI  |  Development