Thoughts

Thoughts and Articles from Blend Interactive

July 24, 2024

CMP — The Missing Puzzle Piece

Optimizely logo with Content Marketing Platform (C M P)

An introduction to Optimizely's Content Marketing Platform — a tool designed to bring ease to you and your marketing team.

Digital Optimization  |  Optimizely

June 20, 2023  |  The Web Project Guide Podcast

Episode 20: Implement the Back-end Functionality (w/ David Knipe)

A rocket booster next to a power drill and wrenches.

Corey and Deane discuss a high-level philosophy of back-end development. Then, David Knipe, Vice President of Product at Optimizely, joins to discuss back-end development — how developers and project stakeholders work together to make decisions, the difference (and balance) between technical perfection and audience needs, and the reasons why AI will help, but not take over, back-end development. Deane also equates developers to lumberjacks.

Development  |  Optimizely  |  Umbraco

April 13, 2023  |  The Web Project Guide Podcast

Episode 18: Select an Implementation Partner (w/ Tony Byrne)

Two people by a campfire.

Corey and Deane discuss what clients should look for when selecting an implementation partner. Then, Tony Byrne, co-author of The Right Way to Select Technology and President of Real Story Group, joins to talk through the implementation partner selection process, including common mistakes, the value of domain knowledge, and how most projects should focus on technology first.

Development  |  Optimizely  |  Project Management  |  Umbraco

Bob Davidson March 13, 2023

On Homemade Tools

Metalworking materials.

Whether building websites and applications or repairing tractors, tools are at the center of life. Director of Development Bob Davidson believes in “the right tool for the right job,” but sometimes the right tool is not at hand. Sometimes it makes sense just to make your own.

Development  |  Optimizely

April 21, 2022

Announcing Blend.Optimizely

A stylized photo of a construction site.

Announcing release of Blend.Optimizely, a collection of helpful utilities for Optimizely CMS 12 sites from the development team at Blend.

Development  |  Optimizely

March 5, 2022

Blend’s Bob Davidson Named One of the Best: Optimizely OMVP

Bob Davidson standing in front of a TV that says "Congratulations! Bob" celebrating his Optimizely OMVP status.

Blend Interactive is excited to recognize Bob Davidson for his selection as one of 2022’s OMVP (Optimizely Most Valuable Professional) developers.

Development  |  Optimizely

Bob Davidson February 2, 2022

Content References in XhtmlString Properties

Bob Davidson sitting at a table in his office.

Blend's Director of Development Bob Davidson takes a brief look at the internals of XhtmlString properties and the fragments that make them.

Development  |  Optimizely

Bob Davidson January 14, 2022

Multitenant Episerver Sites on IIS Express

Bob Davidson sitting at a table in his office.

Blend's Director of Development Bob Davidson explains how to navigate IIS Express in order to bind multiple Episerver sites and languages in this Coding with Bob video.

Development  |  Optimizely

Bob Davidson November 9, 2021

Integrating Azure AD with Optimizely CMS 12

A stylized photo of a construction site.

Blend's Director of Development Bob Davidson talks through changes to how CMS 12 integrates with Azure Active Directory.

Development  |  Optimizely

Bob Davidson July 1, 2021

Building an Episerver Site from Scratch - Part 1

Bob Davidson sitting at a table in his office.

Blend's Director of Development Bob Davidson provides some guidance on how to do just that in this Coding with Bob video.

Development  |  Optimizely