Thoughts

Thoughts and Articles from Blend Interactive

Bob Davidson  |  August 26, 2025

Lessons Learned from Building an Optimizely SaaS Site

I’ve been building websites in content management systems for almost 20 years now. And the majority of those sites have been built in what we might call a traditional, coupled CMS, where a single application is responsible for both the management and rendering of content. But like so many, I’ve been diving to headless, specifically building a new site in Optimizely’s Software-as-a-Service (SaaS) headless offering.

Development  |  Optimizely  |  Strategy

Bob Davidson  |  February 11, 2025

Getting the Most Out of Optimizely Cloudflare Edge Logs

Bob Davidson sitting at a table in his office.

Optimizely is introducing the ability to access Cloudflare's edge logs, which gives access to some information previously unavailable except through support.

Development  |  Optimizely

September 6, 2024

Blend is an Optimizely Platinum Partner

Optimizely logo and Blend logo.

Blend Interactive has been named a 2024 Optimizely Platinum Solutions Partner — a partnership that has withstood the test of time. 

Development  |  Optimizely

Chase Burandt, Chris Wahl & Steph Sommers  |  September 3, 2024

Upgrade Your CMS: Umbraco or Optimizely

The Blend team collaborating at the dining room tables.

What do you need to know when it comes to an Optimizely or Umbraco upgrade? We asked some of our lead developers to highlights some of the common obstacles and pain points of a large CMS upgrade.

Development  |  Migration  |  Optimizely  |  Umbraco

July 24, 2024

CMP — The Missing Puzzle Piece

Optimizely logo with Content Marketing Platform (C M P)

An introduction to Optimizely's Content Marketing Platform — a tool designed to bring ease to you and your marketing team.

Digital Optimization  |  Optimizely

June 20, 2023  |  The Web Project Guide Podcast

Episode 20: Implement the Back-end Functionality (w/ David Knipe)

A rocket booster next to a power drill and wrenches.

Corey and Deane discuss a high-level philosophy of back-end development. Then, David Knipe, Vice President of Product at Optimizely, joins to discuss back-end development — how developers and project stakeholders work together to make decisions, the difference (and balance) between technical perfection and audience needs, and the reasons why AI will help, but not take over, back-end development. Deane also equates developers to lumberjacks.

Development  |  Optimizely  |  Umbraco

April 13, 2023  |  The Web Project Guide Podcast

Episode 18: Select an Implementation Partner (w/ Tony Byrne)

Two people by a campfire.

Corey and Deane discuss what clients should look for when selecting an implementation partner. Then, Tony Byrne, co-author of The Right Way to Select Technology and President of Real Story Group, joins to talk through the implementation partner selection process, including common mistakes, the value of domain knowledge, and how most projects should focus on technology first.

Development  |  Optimizely  |  Project Management  |  Umbraco

Bob Davidson  |  March 13, 2023

On Homemade Tools

Metalworking materials.

Whether building websites and applications or repairing tractors, tools are at the center of life. Director of Development Bob Davidson believes in “the right tool for the right job,” but sometimes the right tool is not at hand. Sometimes it makes sense just to make your own.

Development  |  Optimizely

April 21, 2022

Announcing Blend.Optimizely

A stylized photo of a construction site.

Announcing release of Blend.Optimizely, a collection of helpful utilities for Optimizely CMS 12 sites from the development team at Blend.

Development  |  Optimizely

March 5, 2022

Blend’s Bob Davidson Named One of the Best: Optimizely OMVP

Bob Davidson standing in front of a TV that says "Congratulations! Bob" celebrating his Optimizely OMVP status.

Blend Interactive is excited to recognize Bob Davidson for his selection as one of 2022’s OMVP (Optimizely Most Valuable Professional) developers.

Development  |  Optimizely

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