Thoughts
Bob Davidson | August 26, 2025
I’ve been building websites in content management systems for almost 20 years now. And the majority of those sites have been built in what we might call a traditional, coupled CMS, where a single application is responsible for both the management and rendering of content. But like so many, I’ve been diving to headless, specifically building a new site in Optimizely’s Software-as-a-Service (SaaS) headless offering.
Bob Davidson | February 11, 2025
Optimizely is introducing the ability to access Cloudflare's edge logs, which gives access to some information previously unavailable except through support.
September 6, 2024
Blend Interactive has been named a 2024 Optimizely Platinum Solutions Partner — a partnership that has withstood the test of time.
Chase Burandt, Chris Wahl & Steph Sommers | September 3, 2024
What do you need to know when it comes to an Optimizely or Umbraco upgrade? We asked some of our lead developers to highlights some of the common obstacles and pain points of a large CMS upgrade.
July 24, 2024
An introduction to Optimizely's Content Marketing Platform — a tool designed to bring ease to you and your marketing team.
June 20, 2023 | The Web Project Guide Podcast
Corey and Deane discuss a high-level philosophy of back-end development. Then, David Knipe, Vice President of Product at Optimizely, joins to discuss back-end development — how developers and project stakeholders work together to make decisions, the difference (and balance) between technical perfection and audience needs, and the reasons why AI will help, but not take over, back-end development. Deane also equates developers to lumberjacks.
April 13, 2023 | The Web Project Guide Podcast
Corey and Deane discuss what clients should look for when selecting an implementation partner. Then, Tony Byrne, co-author of The Right Way to Select Technology and President of Real Story Group, joins to talk through the implementation partner selection process, including common mistakes, the value of domain knowledge, and how most projects should focus on technology first.
Bob Davidson | March 13, 2023
Whether building websites and applications or repairing tractors, tools are at the center of life. Director of Development Bob Davidson believes in “the right tool for the right job,” but sometimes the right tool is not at hand. Sometimes it makes sense just to make your own.
April 21, 2022
Announcing release of Blend.Optimizely, a collection of helpful utilities for Optimizely CMS 12 sites from the development team at Blend.
Blend Interactive is excited to recognize Bob Davidson for his selection as one of 2022’s OMVP (Optimizely Most Valuable Professional) developers.
From workshops to webinars, small groups to international conferences, Blend employees are constantly on the go, sharing their knowledge. With a unique outlook on everything from content and accessibility to small-business strategy, chances are we have someone who might help you out.
Contact us to get more information on how Blend and our team might be able to share knowledge with your team.
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