Thoughts

Thoughts and Articles from Blend Interactive

Sam Otis  |  July 25, 2025

Time to Freshen Up Your Design System?

Design systems take time to build. The speed, efficiency, and consistency they bring only begin to shine once you’ve developed a solid foundation of reusable components. But as your organization evolves, so do your needs.

Design and Front-End  |  Strategy

Joe Kepley  |  August 28, 2024

Main Site or Microsite — Make the Most of Your Digital Event Strategy

A microphone with an alert icon coming out of it.

Hosting an event for your association is one thing, but promoting it online to the right audience is a different conversation. 

Associations  |  Design and Front-End  |  Development  |  Strategy

Corey Vilhauer  |  August 6, 2024

AI is a Tool, Not a Solution

A graphic representing AI tools, with a brain in a basket with tools.

AI is too often a solution in need of a problem, the hallmark of a technology still looking for early adopters and financial support. Instead, it's time to start looking at AI as a tool among many, one piece of a larger answer.

AI  |  Content and IA  |  Design and Front-End  |  Strategy

October 17, 2023  |  The Web Project Guide Podcast

Episode 24: Maintain and Improve (w/ David Hobbs)

Two astronauts outside of a spaceship.

Corey and Deane discuss the people and rules that help run a website after launch. Then, David Hobbs, author of Website Product Management: Keeping Focused During Change, joins to talk about transferring a site from a project to a product — what that means to keep the site going after launch, where it most often fails, and how to streamline requests and set reasonable expectations for the future of the site.

Design and Front-End  |  Development  |  Project Management  |  Strategy

May 16, 2023  |  The Web Project Guide Podcast

Episode 19: Implement the Design (w/ Ethan Marcotte)

A rocket ship being built.

Corey and Deane talk about how front-end development has evolved past the early days. Then, Ethan Marcotte, author of Responsive Web Design and Partner at Autogram, joins to discuss front-end development and how the world has impacted how front-end design is treated and approached. We also joke about whether Deane actually “invented” responsive web design. (He didn’t.)

Accessibility  |  Design and Front-End  |  Development  |  Strategy

March 15, 2023  |  The Web Project Guide Podcast

Episode 17: Plan for Hosting (w/ Elias Lundmark)

A server with a coffee cup on it in a cloud.

Corey asks Deane a brutally honest question: as non-developers, why should we care about hosting at all? Then, Elias Lundmark, product manager for cloud hosting at Optimizely, joins us to talk about website hosting in common terms — cloud versus on-premises, the reality (and politics) of “five 9s,” and the things you need to understand before choosing a hosting provider or vendor offering.

Design and Front-End  |  Development

February 21, 2023  |  The Web Project Guide Podcast

Episode 16: Select a Content Management System (w/ Cathy McKnight)

A parade of cars with a blimp in the center.

Corey and Deane talk about a Donald Rumsfeld quote, and about the concept of “unknown unknowns.” Then, Cathy McKnight, Chief Problem Solver and lead analyst for The Content Advisory, joins us to talk about selecting a content management system — the process for choosing a system, how a CMS selection analyst can help keep vendors honest, and what to do if you’re selecting on your own.

Design and Front-End  |  Development

January 17, 2023  |  The Web Project Guide Podcast

Episode 15: Determine System Requirements (w/ Joe Kepley)

A person drawing a blueprint of a rocket and an astronaut.

Corey and Deane discuss the three parts of selecting a CMS: requirements, tool, and development team. Then, Joe Kepley, chief technical officer at Blend Interactive, joins us to discuss the world of translating design and IA into code within a content management system — including balancing groundbreaking design with realistic engineering — and the need to tie high-level project goals into the real nuts and bolts of code.

Design and Front-End  |  Development

December 14, 2022  |  The Web Project Guide Podcast

Episode 14: Know Your Integrations (w/ Greg Dunlap)

A set of connectors coming out of a box.

Corey and Deane discuss the four major parts of a content model. Then, Greg Dunlap, Director of Strategy at Lullabot, joins us to define a web integration, discuss the finer details of development risks and runtime risks — as well as real-time vs scheduled data — and praise the efficiency of using Google Docs as a workflow tool. Corey and Greg give Deane a music lesson, too.

Design and Front-End  |  Development

November 16, 2022  |  The Web Project Guide Podcast

Episode 13: Develop the Graphic and Interface Design (w/Sam Otis)

The framework of a rocketship.

Corey asks Deane about his ideal web design, and Deane talks about how CSS ruined the web. (He’s kidding, mostly.) Then, Sam Otis, lead designer at Blend Interactive and designer of The Web Project Guide, joins us to talk about his history in design — from Flash to responsive web design, what young designers need to know about the web, and what he wishes clients would stop doing.

Design and Front-End  |  Strategy

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