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Thoughts from Blend Interactive

One of Blend’s core values is a dedication to advocacy and progress — to expand upon and give back to the community that fuels us. This is where those thoughts live.

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Chapter 6: Identify Outcomes and Expectations Off-site link

Your content and message – and your audiences – live on dozens of paths and hundreds of combinations. Understanding what they’re looking for when they access your project will have a large impact on the steps that follow.

July 16, 2019 | The Web Project Guide

Chapter 5: Identify Your Audiences Off-site link

We build websites to prompt an action or convey information to humans. Who are your humans? What are their motivations?

July 15, 2019 | The Web Project Guide

Chapter 4: Create a Project Plan Off-site link

Determine the true time scope of your project. When does it start (hint: right now, perhaps) and how will you choose someone to help through to the very end?

June 16, 2019 | The Web Project Guide

Chapter 3: Form Your Project Team Off-site link

Web projects are shaped by the people involved in decision-making. You can help prevent latestage rework by making sure the right people are in the room from the beginning.

June 15, 2019 | The Web Project Guide

Chapter 2: Set Your Expectations Off-site link

What does it mean to get started on this project? Let’s set a scope for what this project will include, as well as give some thought to what “success” means – and your realistic chances of achieving it.

May 16, 2019 | The Web Project Guide

Chapter 1: Know the Scope of the Project Off-site link

So, we need a new website? The easy question is, “Now what?” The harder question is, “How did we get here?” Gain buy-in on the reasons behind a new project, define the problem in a way that gains traction, and avoid some early red flags along the way.

May 15, 2019 | The Web Project Guide

Understanding Customers: Data, Journeys and Insights

In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Jon Crowley about analytics and metrics — and how to use metrics to make better content decisions.

February 27, 2018 | Jon Crowley

Web Accessibility: A Primer

Web accessibility has become a legal hot topic, but it’s also integral to creating a useful and usable web presence. This primer is designed to help you get a high-level view of what web accessibility is, how it affects your customers, and a little bit about what can be done to make sure our sites are accessible for everyone.

February 21, 2018

Build Your Digital Writing Toolbox

In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Scott Kubie about the idea of a digital writing toolbox — and what a toolbox does to help writers get better footing and facilitate collaboration.

January 30, 2018 | Scott Kubie

Content Structure: An Editor’s Perspective

In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Laura Creekmore about the basics of content structure, editorial structure, and how it helps both streamline and standardize the content we create for our site users.

January 12, 2018 | Laura Creekmore

Beyond Blend.

Blend doesn’t just write here: we also write books, create videos, and dive deep into our individual disciplines. Check out some of our external sources of knowledge.

The Web Project Guide

A phase-by-phase look at the web design and development process, providing context to each step.

Coding with Bob

A YouTube series by our director of development, focusing on .NET coding and Optimizely development.

Eating Elephant

A blog about content strategy, information architecture, and understanding user needs.