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Thoughts from Blend Interactive

One of Blend’s core values is a dedication to advocacy and progress — to expand upon and give back to the community that fuels us. This is where those thoughts live.

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A Vision for a Pain-Free Migration

Migrations don’t have to be a pain — Blend has a process and vision going forward of how to make the migration process simpler. 

October 12, 2023

Improving Your Professional Association Site: Tips for Driving Engagement

Blend's CTO Joe Kepley has tips for how to increase website traffic and engagement for professional associations.  

September 25, 2023

Getting Started with Web Experimentation

Much like the early days of social media, digital experimentation is a rapidly expanding practice that promises to make big waves in the marketing world.

September 15, 2023

DXP and Optimization — Choosing Your Tools

Starting a plan to enhance your digital optimization, means finding your right tool set. 

August 21, 2023

DXP and Optimization - Setting Goals

Optimizing your website doesn't always require the budget of a Fortune 500 company. We're here to help guide small businesses toward enhancing their digital presence with the first in a three-part series: setting goals for web optimization.

July 25, 2023

Episode 21: Migrate and Populate the Content (w/ Carrie Hane) Off-site link

Corey and Deane discuss an old migration project. Then, Carrie Hane, Principal Digital Strategist at Sanity and co-author of Designing Connected Content, joins to talk about preparing content for site migration — how good content modeling helps set up a site for future success, the psychological side of migrations, and a few horror stories from Carrie and Deane. Carrie graciously insists this is not the most depressing episode yet.

July 18, 2023 | The Web Project Guide Podcast

Episode 20: Implement the Back-end Functionality (w/ David Knipe) Off-site link

Corey and Deane discuss a high-level philosophy of back-end development. Then, David Knipe, Vice President of Product at Optimizely, joins to discuss back-end development — how developers and project stakeholders work together to make decisions, the difference (and balance) between technical perfection and audience needs, and the reasons why AI will help, but not take over, back-end development. Deane also equates developers to lumberjacks.

June 20, 2023 | The Web Project Guide Podcast

Episode 19: Implement the Design (w/ Ethan Marcotte) Off-site link

Corey and Deane talk about how front-end development has evolved past the early days. Then, Ethan Marcotte, author of Responsive Web Design and Partner at Autogram, joins to discuss front-end development and how the world has impacted how front-end design is treated and approached. We also joke about whether Deane actually “invented” responsive web design. (He didn’t.)

May 16, 2023 | The Web Project Guide Podcast

How Audits Improve Your Site: Accessibility, Performance, and Design Audits

Much like we maintain our homes from season to season, our websites need periodic audits — to see what has changed and what has not. In this post, we focus on three specific types of audits: accessibility audits, performance audits, and design audits.

April 19, 2023

Web Analytics and HIPAA: How to Protect Your Site — and Your Users — From HIPAA Violations

Websites are built, for the most part, for humans. Yet, the humans who interact with our websites are largely anonymous. Blend's CTO Joe Kepley discusses how to balance the need for better information, with a user's right to privacy, especially with existing HIPAA standards.

March 23, 2023

Beyond Blend.

Blend doesn’t just write here: we also write books, create videos, and dive deep into our individual disciplines. Check out some of our external sources of knowledge.

The Web Project Guide

A phase-by-phase look at the web design and development process, providing context to each step.

Coding with Bob

A YouTube series by our director of development, focusing on .NET coding and Optimizely development.

Eating Elephant

A blog about content strategy, information architecture, and understanding user needs.