Thoughts

Thoughts and Articles from Blend Interactive

Corey Vilhauer July 27, 2026

Schema, Structured Data, and Your Credit Union

A graphic of a doodled schematic, surrounded by icons, representing the need for structured financial content.

Just becuase your rates are public, it doesn't mean AI search can easily read them. How to structure credit union content for maximum crawlability. 

Financial Services  |  AI  |  Content and IA

Corey Vilhauer May 21, 2026

The Digital Maturity Gap in Financial Services

Graphic showing two people stepping across pillars, representing navigating the gaps in our digital knowledge.

Credit unions and community banks have room to grow on digital — but the gap isn't about size or software. It's about strategy. Here's where to start.

Financial Services  |  Strategy

Joe Kepley February 22, 2024

Simplifying the Complexities of a Banking Site

A series of graphics representing financial services, including currency, a heart, an arrow, and a computer mouse.

Banking websites have to do two things well at once: give potential customers a clear picture of your products, and give existing customers the help they need. Here's how to approach both.

Financial Services  |  Content and IA  |  Digital Optimization  |  Strategy