Thoughts
Thoughts and Articles from Blend Interactive
Corey Vilhauer | January 31, 2013
Clarifying our Vocabulary: The Words We Use
The chasm of understanding between consultant and client – or between content person and marketing team, or whatever your situation might be – is a dangerous hurdle. Our job as content experts is to understand that, despite the promises and assurances we make in terms of a client’s content, our own explanations and processes are tangled, weirdly worded and sometimes impossible to decipher.
Corey Vilhauer | October 11, 2012
Empathy and Content Strategy: on Teaching, Listening and Affecting Change
Content strategy practitioners – and, really, the entire UX umbrella – serve a unique role in the life of a web property, in that we act as an advocate for people we may never know. But there’s another element of this process that can often be overlooked, and it’s the audience we know and understand and work with on a daily basis: the client.
October 24, 2011
The Story of the Web 2.0 Summit Map
From the mind of a conference organizer and industry legend, to a six-digit engagement number and a few comments from some guy named Zuckerberg. This is the story of the Web 2.0 Summit Map.
Corey Vilhauer | October 13, 2011
Turning Card Sort Lemons into Content Strategy Lemonade
Remote card sorting reveals brutal honesty: 'bad' responses like 'don't care' categories expose what users really think. Learn to find value in messy data.
Corey Vilhauer | July 19, 2011
Domain Knowledge: What You Need – Or Don’t Need – To Know
How much should content strategists know about their client's industry? Learn why domain expertise matters less than asking the right questions.
Corey Vilhauer | May 27, 2011
Building a Content Strategy Methodology in Several Thousand Easy Steps
Build a content strategy methodology that works for YOUR team. Learn why there's no universal approach and how to create a living framework that evolves.
May 5, 2011
Deer Attacks Blend
The "amazing" and weird story about that one time a deer took a detour into our windows in downtown Sioux Falls.
February 23, 2010
EPiServer Awards Blend International U.S. Partner of the Year
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