Digital Optimization at Blend

A website isn't just a place to put your mission statement and some pretty pictures: it's a business tool, designed to further organizational goals. It's important to keep it well-maintained and constantly improving. That's the promise of digital optimization.

If you’re in the transportation industry, you rely on your vehicle to help solve business goals. Airplanes, trucks, and busses can’t just run indefinitely — they need ongoing maintenance and improvements.

They aren’t just tools — they’re investments.

Your website is the same. While there’s excitement as a new website launches, improvement doesn’t stop there. You’ll continue to optimize and maintain that site long after the green light.

Our Digital Optimization Practice

Blend’s digital optimization practice focuses on two aspects of your digital footprint:

  • Maintaining and building your web investment
  • Supporting your marketing and editorial teams

Websites are a balance between technology and people — between feeling comfortable with your tools and being prepared for the future.

Introducing our optimization practice alongside Episerver and Optimizely's new name.

Check It Out

Through this practice, you will put together a roadmap for success. It’s all about your site, its goals, and the promise of constant improvement — of making your site, and your organization, a little better every day:

  • Annual project roadmapping to help identify web and governance needs, prioritize new initiatives, and maintain the current solution.
  • Quarterly check-ins to keep the roadmap agile and aligned with ongoing success metrics.
  • Accessibility and performance auditing to make sure your site is running smoothly, with a focus on strategic performance improvements.
  • Implementation and guidance on optimization tools within your CMS, including Optimizely’s experimentation and content recommendations.
  • Governance guidance and planning, designed to help you build and get your team up to speed.

What is Digital Optimization?

That’s great, but what we mean when we say digital optimization? Don’t we mean digital transformation?

While the business world’s focus has been on digital transformation — the promise of modernizing and advancing internal business infrastructure — at Blend we understand that not every organization can take this leap. Digital transformation is important and necessary, but it also takes years and requires significant organizational change.

In the meantime, how does your organization maximize the tools you currently have? How do you expand and improve your web presence even as you prepare for the future of digital?

This is what we call digital optimization.

Where digital transformation focuses on big picture adjustments, digital optimization builds upon already implemented tools and techniques to get the most out of your content management system, editorial teams, and existing processes.

It’s all about getting the most out of your CMS investment — and doing so in a way that helps keep up with technology as it changes.

Let’s Get Optimized!

Optimization means more than just planning for the next year. It means everything from staying up on performance, understanding the next steps in making an accessible site, growing an editorial practice, and adjusting your site to meet new content initiatives.

It means finding a development partner who you can trust to point you in the right direction — and steer you away, if necessary.

We’ve been doing this a long time, and we’re excited for the opportunity to help you meet your web goals. Reach out today.

Blend's Work in Digital Optimization