Services
Design — Making complex content clear, findable, and useful.
When a site has a lot of content and a lot of audiences, design has to do more than look good.
The problem.
Your organization has a lot of content — conditions pages, product information, program details, member resources — and a lot of audiences trying to navigate it. Design is what makes all of that content work together. When it's done well, visitors find what they need without thinking about how they got there, and editors publish content without fighting the system.
The solution.
Designing for complexity is hard because the content is hard. When a site has dozens of content types, multiple audiences, and an editorial team that needs to publish without developer help, the design has to do more than look good — it has to make all of that content make sense.
The answer is designing the content and the interface together, with the editorial team's needs given the same weight as the audience's experience. When design is informed by the content model, the result is a site that holds together — at launch and long after.
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The design process.
We design from the content out, not from the homepage down. That means understanding the content model before we design components, and building design systems that make the editorial process consistent and manageable.
Our design team works directly with the development team through implementation — not handing off mockups and walking away. What gets built matches what was designed: responsive, accessible, and performant across devices.
What can design include?
A design system built for your content model — from initial research and wireframes through visual design and front-end implementation.
Research and structure
- User experience research and synthesis
- Wireframes and structural prototypes
- Navigation and wayfinding design
- Content hierarchy and layout planning
Visual design and systems
- Visual design and brand application
- Component and design system development
- Responsive design across device types
- Accessibility-first design (WCAG 2.2 AA)
Implementation
- Front-end development
- Design QA and implementation review
- External design review and feasibility assessment
What is a design audit?
A design audit is a structured evaluation of a website's visual design — how it looks, how consistently it's applied, and whether it holds up against current standards.
Learn more with our design audit explainer.
Web Strategy
Content strategy, information architecture, governance, and CMS planning — the strategic decisions that make complex web projects succeed.
Accessibility
Your site belongs to everyone. Web accessibility standards help make sure your site is as inclusive as possible.
User Experience Testing
Test your navigation, wireframes, and content with real users — before development locks decisions in.
Case Studies
A few design projects we're proud of.
Our thoughts and guidance on web design.
Before you dive into design, here's what's worth thinking through.
Frequently asked questions.
Can Blend work with a design our team or another agency created?
Yes. We frequently build sites from designs we didn't create. We'll review the design for front-end feasibility, accessibility, and CMS compatibility, then work with your team to resolve any gaps before development begins.
How do you handle design for sites with hundreds of pages?
Through design systems, not page-by-page design. We create a component library — reusable patterns for content display, navigation, calls-to-action, and layout — that can be assembled into any page type. This gives editors flexibility while maintaining visual consistency across the entire site.
Is accessibility built into the design process?
Every site we design meets WCAG 2.2 AA standards as a baseline. Accessibility isn't a separate review at the end — it's part of how we select colors, structure layouts, design interactions, and write component specifications from the start.
Do you design logos and brand identity?
Our focus is web design — the translation of brand identity into a working website and design system. We don't typically create logos or brand guidelines from scratch, but we work closely with brand agencies and in-house teams to ensure their visual identity translates well to the web.