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Blend’s strategic design philosophy is one of Design Through Discovery: we design in a way that's usable, useful, and collaborative with those who will use and maintain the final product.

Agencies  |  Content and IA  |  Design and Front-End  |  Discovery and Scoping

Web accessibility is a balance between good content and design, a well-built front-end, and a clear understanding of the legal ramifications of our websites. So we pulled a content strategist and a lawyer together to discuss the finer points of accessibility.

Accessibility  |  Content and IA

Even though there are usually dozens of things more important than your web content during a crisis, your ability to communicate in a helpful, empathetic, and useful way is key. Content strategy during a crisis isn't about maximizing potential, but for providing guidance and clarity.

Content and IA

Building a website is like building a house — each decision is built upon the decisions that came before. Just as an architect doesn’t just throw a number at you and begin working on blueprints, we don’t begin working on a project until we fully understand the scope. We do that through our discovery process.

Content and IA  |  Design and Front-End  |  Discovery and Scoping  |  Strategy

So, we need a new website? The easy question is, “Now what?” The harder question is, “How did we get here?” Gain buy-in on the reasons behind a new project, define the problem in a way that gains traction, and avoid some early red flags along the way.

Accessibility  |  Content and IA

Content takes many shapes and connects in many ways. How these shapes and connections manifest – both in how they relate to the editorial and design model and in how they are converted into data that a content management system can manage – has considerable impact on every subsequent stage of the project.

Content and IA  |  Development

Your site won’t just magically arrange itself. Instead, you must provide organization in a way that speaks to those who visit your site. What labels do they expect? How do they get from one section to another? How do they hone in on an information scent?

Content and IA  |  Strategy

Content drives business goals, which means content drives your site. For content that needs to be changed, content that does not yet exist, and even content that will stay the same, we need a strategic plan that provides both high-level direction and a more detailed review of messaging and function.

Content and IA  |  Strategy

One of the challenges in rebuilding any website is figuring out what to do with the existing content. But before you can make any decisions, you simply need to know what it all is. And once it’s unearthed and exposed, then you need to decide what information is relevant and worth recording, determine a method to store this information, and decide how (or if ) you want to keep it updated over time.

Content and IA  |  Discovery and Scoping

In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Jon Crowley about analytics and metrics — and how to use metrics to make better content decisions.

Content and IA  |  Discovery and Scoping  |  Strategy