And the real work begins: how to manage the support and maintenance process, circulate and check new content, and keep the site fresh long after launch day.
An effective website depends on a collection of humans performing roles. Who are these people, what are they being asked to do, and how are lines of communication and reporting established?
A website generates lots of numbers representing how visitors behave. What numbers are important, and what numbers can translate to some measure of “success?”
