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Taylor Lopour August 4, 2021
Why Planning Matters
Business school teaches future leaders that success rarely comes without a plan — without a wholesale look at business goal, initiatives, and the future of the business. So we know that planning matters. But what about with our websites? But why does web planning matter?
Taylor Lopour May 18, 2021
Digital Optimization is for Marketers
The expectations and demands of digital marketing managers have increased dramatically. Director of Sales and Marketing Taylor Lopour talks about how digital optimization can help.
April 16, 2020 | The Web Project Guide
Chapter 24: Maintain and Improve
And the real work begins: how to manage the support and maintenance process, circulate and check new content, and keep the site fresh long after launch day.
April 15, 2020 | The Web Project Guide
Chapter 23: Plan for Post-Launch Operations
An effective website depends on a collection of humans performing roles. Who are these people, what are they being asked to do, and how are lines of communication and reporting established?
August 16, 2019 | The Web Project Guide
Chapter 8: Gather Insight From Your Metrics
A website generates lots of numbers representing how visitors behave. What numbers are important, and what numbers can translate to some measure of “success?”