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May 15, 2019 | The Web Project Guide
Chapter 1: Know the Scope of the Project
So, we need a new website? The easy question is, “Now what?” The harder question is, “How did we get here?” Gain buy-in on the reasons behind a new project, define the problem in a way that gains traction, and avoid some early red flags along the way.
Jon Crowley | February 27, 2018
Understanding Customers: Data, Journeys and Insights
In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Jon Crowley about analytics and metrics — and how to use metrics to make better content decisions.
Corey Vilhauer | February 21, 2018
Web Accessibility: A Primer
This primer is designed to help you get a high-level view of what web accessibility is, how it affects your customers, and a little bit about what can be done.
Accessibility | Content and IA | Design and Front-End | Strategy
Corey Vilhauer | July 29, 2017
Making Things Real: Content Strategy for Realistic Content Management
Joe Kepley | January 31, 2015
Structured Content the Right Way
Blobs. Chunks. WYSIWYG vs. structured content. There are two ends to the spectrum, and we discuss how to land somewhere in the middle, providing a quality editing experience while still keeping the constructs of structured content front and center.
Corey Vilhauer | May 13, 2013
No Time for Love, Dr. Jones: Prioritizing Content Strategy for the Small Business
We spend a lot of time worrying about where content will come from and what form it will take. Where we often stumble is aligning those decisions with our existing resources. Because while structured content and editorial calendars are fantastic, they take time – time a small business or non-profit may not have. So let’s talk a bit about how we can prioritize tasks and goals, all while taking our clients’ existing pool of time into consideration.
Corey Vilhauer | October 11, 2012
Empathy and Content Strategy: on Teaching, Listening and Affecting Change
Content strategy practitioners – and, really, the entire UX umbrella – serve a unique role in the life of a web property, in that we act as an advocate for people we may never know. But there’s another element of this process that can often be overlooked, and it’s the audience we know and understand and work with on a daily basis: the client.
Corey Vilhauer | October 13, 2011
Turning Card Sort Lemons into Content Strategy Lemonade
Remote card sorting reveals brutal honesty: 'bad' responses like 'don't care' categories expose what users really think. Learn to find value in messy data.
Corey Vilhauer | July 19, 2011
Domain Knowledge: What You Need – Or Don’t Need – To Know
How much should content strategists know about their client's industry? Learn why domain expertise matters less than asking the right questions.
Corey Vilhauer | May 27, 2011
Building a Content Strategy Methodology in Several Thousand Easy Steps
Build a content strategy methodology that works for YOUR team. Learn why there's no universal approach and how to create a living framework that evolves.