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September 15, 2019  |  The Web Project Guide

Chapter 9: Develop a Strategy for Your Content

A person drawing a rocket blueprint.

Content drives business goals, which means content drives your site. For content that needs to be changed, content that does not yet exist, and even content that will stay the same, we need a strategic plan that provides both high-level direction and a more detailed review of messaging and function.

Content and IA  |  Strategy

August 15, 2019  |  The Web Project Guide

Chapter 7: Know Your Content

Bags and moving boxes.

One of the challenges in rebuilding any website is figuring out what to do with the existing content. But before you can make any decisions, you simply need to know what it all is. And once it’s unearthed and exposed, then you need to decide what information is relevant and worth recording, determine a method to store this information, and decide how (or if ) you want to keep it updated over time.

Content and IA  |  Discovery and Scoping

Corey Vilhauer April 18, 2018

The Accessible Editor: Part Two — The Structured Things: Alternative Text

Binoculars sitting on a table.

Even though we say an image is worth 1,000 words, to an assistive device an image is simply an image. We have to provide the words. Here's how.

Accessibility  |  Content and IA

Corey Vilhauer April 18, 2018

The Accessible Editor: Part Three — The Structured Things: Transcripts, Captions, and the Title Field

Binoculars sitting on a table.

Images aren't the only challenge to those who are working through a disability — videos are equally as frustrating. Here's how to manage that.

Accessibility  |  Content and IA

Corey Vilhauer April 18, 2018

The Accessible Editor: Part Four — Inside the WYSIWYG: Plain Language

Binoculars sitting on a table.

Accessibility means more than just structure. We need to write in a way that allows anyone to understand context — whether due to assistive devices, or due to a language barrier.

Accessibility  |  Content and IA

Corey Vilhauer April 18, 2018

The Accessible Editor: Part Five — Inside the WYSIWYG: Headings and Descriptive Links

Binoculars sitting on a table.

So, we've done the work to make our content readable for people. Now it's time to make sure it's structured for search and assistive devies.

Accessibility  |  Content and IA

Corey Vilhauer April 18, 2018

The Accessible Editor: Part Six — Some Final Thoughts

Binoculars sitting on a table.

The thrilling conclusion, in which we bring it all back together.

Accessibility  |  Content and IA

Corey Vilhauer April 18, 2018

The Accessible Editor: Part One – What is the Accessible Editor?

Binoculars sitting on a table.

An introduction to editorial accessibility: in which we welcome the concept of accessibility and talk about its scope: both physical and societal.

Accessibility  |  Content and IA

Jon Crowley February 27, 2018

Understanding Customers: Data, Journeys and Insights

Someone taking notes on a workshop worksheet.

In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Jon Crowley about analytics and metrics — and how to use metrics to make better content decisions.

Content and IA  |  Discovery and Scoping  |  Strategy

Corey Vilhauer February 21, 2018

Web Accessibility: A Primer

A key, signifying accessibility.

This primer is designed to help you get a high-level view of what web accessibility is, how it affects your customers, and a little bit about what can be done.

Accessibility  |  Content and IA  |  Design and Front-End  |  Strategy