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Joe Kepley  |  March 23, 2023

Web Analytics and HIPAA: How to Protect Your Site — and Your Users — From HIPAA Violations

The HIPPA logo on a styled background.

Blend's CTO Joe Kepley discusses how to balance the need for better information, with a user's right to privacy, especially with existing HIPAA standards.

Development  |  Digital Optimization  |  Strategy

Joe Kepley  |  March 20, 2023

What is DXP Really Going to Do For You?

A stylized photo of a construction site.

So ... what IS DXP? And how do you navigate the different forms and add-ons available within a digital experience platform (DXP)? Blend CTO Joe Kepley discusses the ins and outs of DXP, including how to prioritize the rollout of new features.

Development  |  Digital Optimization  |  Strategy

Joe Kepley  |  February 28, 2023

When is Headless the Right Solution: A Guide to Going Headless

 A flowchart showing a server connecting to a computer monitor with the word A P I in between.

If you’ve looked into building or upgrading a website in the last few years, you may have heard about “headless” content management systems (CMS). But what is a "headless" system? And, more importantly, when is it the right solution?

Development  |  Strategy

Joe Kepley  |  February 21, 2023

ChatGPT, Bard, and the New Wave of AI: What it Means for the Web

An old 80s computer surrounded by speech bubbles, with one that says "AI".

The path to computer intelligence hasn't proven quite so direct. On the surface, brains and computers seem very similar, but it's clear that computers aren't thinking yet. 

AI  |  Content and IA  |  Strategy

November 16, 2022  |  The Web Project Guide Podcast

Episode 13: Develop the Graphic and Interface Design (w/Sam Otis)

The framework of a rocketship.

Corey asks Deane about his ideal web design, and Deane talks about how CSS ruined the web. (He’s kidding, mostly.) Then, Sam Otis, lead designer at Blend Interactive and designer of The Web Project Guide, joins us to talk about his history in design — from Flash to responsive web design, what young designers need to know about the web, and what he wishes clients would stop doing.

Design and Front-End  |  Strategy

Joe Kepley  |  November 7, 2022

From Content Analytics to Intelligent Content: a Review of Engage

A stylized background with an Umbraco logo.

In the early days of the web, analytics shifted from curiosity to a driving force. Now, the focus is on what you do with those analytics — what insights can you glean in order to help drive conversions? For Umbraco users, Engage helps put these insights into action

Strategy  |  Umbraco

Joe Kepley  |  October 17, 2022

A Better Budget: How Tech Planning Improves the Scoping Process

A stylized photo of a blueprint.

One of the toughest parts of any web project is estimating how much the project will cost and how long it will take. Technical planning helps create better budgets, plan for more realistic timelines, and improve the efficiency of the entire project.

Discovery and Scoping  |  Strategy

October 13, 2022

A Design System for Increased Clarity

A stylized background with an Icertis logo.

A company like Icertis, which provides a contract lifecycle management solution used by some of the world's largest enterprises, needs to appeal to a wide range of potential customers. Blend built a design system to allow for better clarity and easier communication.

Commercial Services  |  Technology  |  Design and Front-End  |  Optimizely  |  Strategy

October 13, 2022  |  The Web Project Guide Podcast

Episode 12: Write for People and Machines (w/Sarah Winters)

A person standing in front of a webpage.

Corey and Deane talk briefly about how hard it is to run a conference. Then, Sarah Winters, founder of Content Design London and author of Content Design, joins to discuss the difference between content design and content strategy, writing and designing for accessibility, and the work it takes to turn a big ship toward lasting content change.

Accessibility  |  Content and IA  |  Strategy

September 20, 2022

A Progressive Trade Show App that Connected Without Connectivity

A stylized photo of two tractors with a Raven logo.

Using Umbraco Heartcore, Blend helped Raven Industries create a trade show application that allowed for easy editorial access while being completely internet-free under the trade show tent.

Manufacturing  |  Development  |  Strategy  |  Umbraco