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Corey and Deane talk about understanding the audiences of the The Web Project Guide book, and the concept of predicate knowledge. Then, C. David Gammel, author of Online and On Mission, joins the podcast to talk about how to prioritize outcomes when stakeholders all have their own interests, understanding the expectations of those who use your website, and how to best introduce domain knowledge.

Discovery and Scoping  |  Strategy

Corey and Deane talk about Bleachers, music producers, and how understanding your audience increases effectiveness. Then, Erika Hall, author of Just Enough Research, joins the podcast to talk about interviewing the people who will visit your site — how to frame interviews, effective incentives, and the difference between researching assumptions versus learning about your users.

Discovery and Scoping  |  Strategy

Over its history, Blend has developed a pattern of being an early North American partner for a number of European CMS systems. Blend was an early North America Partner for eZ Publish (now Ibexa), Episerver (now Optimizely), and Umbraco (still Umbraco!).

Development  |  Discovery and Scoping

By mapping local needs to a national design model, Blend and Delta Dental South Dakota combined the best of both systems.

Healthcare  |  Content and IA  |  Discovery and Scoping  |  Strategy

Briar Cliff’s small stature was repositioned as a benefit for their responsive Umbraco site.

Higher Education  |  Accessibility  |  Content and IA  |  Design and Front-End  |  Development  |  Discovery and Scoping  |  Strategy  |  Umbraco

Blend helped move a healthcare system from paper binders into the future through a sophisticated content model and map integration in Umbraco.

Healthcare  |  Technology  |  Content and IA  |  Development  |  Discovery and Scoping  |  Umbraco

Corey and Deane talk about the concept of having it "fast, cheap, and good: pick two." Then, we chat with Karen McGrane of Autogram about our role as corporate counselors, dealing with overpromises, and the best mockumentary.

Discovery and Scoping  |  Project Management

Updating the design for Minnesota State University Mankato in a way that didn’t remake the entire website.

Higher Education  |  Content and IA  |  Design and Front-End  |  Discovery and Scoping  |  Strategy

In order to better facilitate each member’s access to relevant information, a complex content model was implemented for ease of use.

Associations  |  Content and IA  |  Design and Front-End  |  Discovery and Scoping  |  Optimizely

Communicating the path toward becoming a student through the connections we make between content types.

Higher Education  |  Content and IA  |  Discovery and Scoping