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July 14, 2023

A New Web Presence for a Regional Powerhouse

A stylized photo of a Gate City Bank branch with a Gate City logo.

Gate City Bank worked with Blend on a total site overhaul — from discovery to development and launch. Now, with a new design and Optimizely implementation, their new site is ready to soar.

Financial Services  |  Design and Front-End  |  Development  |  Optimizely  |  Strategy

June 20, 2023  |  The Web Project Guide Podcast

Episode 20: Implement the Back-end Functionality (w/ David Knipe)

A rocket booster next to a power drill and wrenches.

Corey and Deane discuss a high-level philosophy of back-end development. Then, David Knipe, Vice President of Product at Optimizely, joins to discuss back-end development — how developers and project stakeholders work together to make decisions, the difference (and balance) between technical perfection and audience needs, and the reasons why AI will help, but not take over, back-end development. Deane also equates developers to lumberjacks.

Development  |  Optimizely  |  Umbraco

Karla Santi  |  May 30, 2023

Overcoming the “Suck It Up, Buttercup” Mentality

Karla Santi sitting at her table.

As Mental Health Awareness Month concludes, Karla Santi shares a few thoughts to help fight stigma, raise awareness, advocate for anyone on our team with mental health conditions, and honor her loved ones.

May 16, 2023  |  The Web Project Guide Podcast

Episode 19: Implement the Design (w/ Ethan Marcotte)

A rocket ship being built.

Corey and Deane talk about how front-end development has evolved past the early days. Then, Ethan Marcotte, author of Responsive Web Design and Partner at Autogram, joins to discuss front-end development and how the world has impacted how front-end design is treated and approached. We also joke about whether Deane actually “invented” responsive web design. (He didn’t.)

Accessibility  |  Design and Front-End  |  Development  |  Strategy

Corey Vilhauer  |  April 18, 2023

How Audits Improve Your Site: Accessibility, Performance, and Design Audits

A laptop showing a graphic with the word "Audit" in the middle.

Much like we maintain our homes from season to season, our websites need periodic audits — to see what has changed and what has not. In this post, we focus on three specific types of audits: accessibility audits, performance audits, and design audits.

Accessibility  |  Digital Optimization  |  Strategy

April 13, 2023  |  The Web Project Guide Podcast

Episode 18: Select an Implementation Partner (w/ Tony Byrne)

Two people by a campfire.

Corey and Deane discuss what clients should look for when selecting an implementation partner. Then, Tony Byrne, co-author of The Right Way to Select Technology and President of Real Story Group, joins to talk through the implementation partner selection process, including common mistakes, the value of domain knowledge, and how most projects should focus on technology first.

Development  |  Optimizely  |  Project Management  |  Umbraco

Joe Kepley  |  March 23, 2023

Web Analytics and HIPAA: How to Protect Your Site — and Your Users — From HIPAA Violations

The HIPPA logo on a styled background.

Blend's CTO Joe Kepley discusses how to balance the need for better information, with a user's right to privacy, especially with existing HIPAA standards.

Development  |  Digital Optimization  |  Strategy

Joe Kepley  |  March 20, 2023

What is DXP Really Going to Do For You?

A stylized photo of a construction site.

So ... what IS DXP? And how do you navigate the different forms and add-ons available within a digital experience platform (DXP)? Blend CTO Joe Kepley discusses the ins and outs of DXP, including how to prioritize the rollout of new features.

Development  |  Digital Optimization  |  Strategy

March 15, 2023  |  The Web Project Guide Podcast

Episode 17: Plan for Hosting (w/ Elias Lundmark)

A server with a coffee cup on it in a cloud.

Corey asks Deane a brutally honest question: as non-developers, why should we care about hosting at all? Then, Elias Lundmark, product manager for cloud hosting at Optimizely, joins us to talk about website hosting in common terms — cloud versus on-premises, the reality (and politics) of “five 9s,” and the things you need to understand before choosing a hosting provider or vendor offering.

Design and Front-End  |  Development

Bob Davidson  |  March 13, 2023

On Homemade Tools

Metalworking materials.

Whether building websites and applications or repairing tractors, tools are at the center of life. Director of Development Bob Davidson believes in “the right tool for the right job,” but sometimes the right tool is not at hand. Sometimes it makes sense just to make your own.

Development  |  Optimizely

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