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Marshall Crosby, Senior UI Developer

Marshall Crosby is a senior user interface developer at Blend Interactive. He's a front-end and graphic design expert with a history of interactive advertising and marketing projects under his belt.

Sam Otis, Lead Designer

Sam Otis is Lead UI Developer / Designer at Blend Interactive, where he leads all design efforts for client and internal projects.

Joe Kepley, CTO and Founder

Joe Kepley is Chief Technical Officer and a founding partner at Blend Interactive, where he is responsible for streamlining Blend’s processes and directing the production process.

April 15, 2025

What is a Content Strategy Audit and Roadmap?

Various icons, including: an eye, a but, a no symbol, a magnifying glass, a lock, a cloud upload, a Blend logo, an Instagram logo, two speech bubbles, a recycle logo, and a smiley face.

How a content strategy audit goes beyond inventory to assess message, structure, and editorial direction — and produces a roadmap for what to publish and why.

Content and IA  |  Digital Optimization

April 11, 2025

A Startup Mentality for an Association Project

A stylized photo of person laughing with an Entrepreneurs Organization logo.

Bringing a startup mentality to a multi-tiered project, our work with Entrepreneurs' Organization was one of iteration, extensibility, and a great site built with Umbraco.

Associations  |  Design and Front-End  |  Development  |  Strategy  |  Umbraco

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