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Discovery and Strategy
A good website serves the needs of those who use it. We help put together a plan that helps align both their needs and your needs.
Research and Discovery
The key to a successful project is a shared understanding of project goals. Research and discovery are designed not only to get answers, but to gain alignment with your team and your project.
- Discovery Workshop
- Content Inventory and Audit
- User and Stakeholder Interviews
- Archetypes, Audiences, and Outcomes
Content and Site Strategy
Content and site strategy translate the needs of your audiences into useful and usable messaging and functionality. In other words, we’re making sure your message not only works for your users — but also works within the site.
- Strategic Content Plan
- Message Architecture and Prioritization
- User Journeys
- Content Ecosystem Review
Information and Content Architecture
Navigation, categories, listings, and user pathways — websites live and die depending on how well things are organized and how well they interact. We help make sure everything’s where it needs to be.
- Site Mapping and Testing
- Use Models
- Content Modeling
- Categorization and Taxonomy
Technical Planning and Modeling
From the strategic plan comes an actual website — and we work with your team to determine what’s needed at launch, how it will work, and how we’ll tackle it as a part of development.
- Translation of Design and Content Needs
- Detailed Content Modeling
- Technical Development Plan
- Scoping and Prioritization
Design and Front-end
Design brings form to function, giving clear paths to success for anyone who arrives on your site — with any ability and any end goal.
