Thoughts

From announcements to deep-dive blog posts, here’s the pulse of what Blend is thinking.

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A Lawyer and a Content Strategist Walk Into A Bar..

Jul. 17 2020

Web accessibility is a balance between good content and design, a well-built front-end, and a clear understanding of the legal ramifications of our websites. So we pulled a content strategist and a lawyer together to discuss the finer points of accessibility.

So ... What Is Discovery?

Mar. 06 2020

Building a website is like building a house — each decision is built upon the decisions that came before. Just as an architect doesn’t just throw a number at you and begin working on blueprints, we don’t begin working on a project until we fully understand the scope. We do that through our discovery process.

Now What? Workshops 2018 Recap

May. 11 2018

We’ve put away the signage. We’ve cleaned up the office. Now, it’s time to take a deep breath, exhale, and look back on another successful Now What? Workshops.

Understanding Customers: Data, Journeys and Insights

Feb. 27 2018

In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Jon Crowley about analytics and metrics — and how to use metrics to make better content decisions.

Web Accessibility: A Primer

Feb. 21 2018

Web accessibility has become a legal hot topic, but it’s also integral to creating a useful and usable web presence. This primer is designed to help you get a high-level view of what web accessibility is, how it affects your customers, and a little bit about what can be done to make sure our sites are accessible for everyone.

Build Your Digital Writing Toolbox

Jan. 30 2018

In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Scott Kubie about the idea of a digital writing toolbox — and what a toolbox does to help writers get better footing and facilitate collaboration.

Content Structure: An Editor’s Perspective

Jan. 12 2018

In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Laura Creekmore about the basics of content structure, editorial structure, and how it helps both streamline and standardize the content we create for our site users.

On the Road

Jul. 05 2017

Deane and Corey share insights from years of content management projects.

Rationality in CMS implementation planning

Jul. 06 2016

You do not need to surrender your entire project to a content management system. Chief strategy officer Deane Barker explains.

“The Self-Directed Strategist” — Confab 2016

May. 21 2016

Blend’s User Experience Strategist Corey Vilhauer spoke this week at Confab Central 2016 in Minneapolis, Minnesota about building a content strategy practice and managing organizational change.

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