Thoughts

From announcements to deep-dive blog posts, here’s the pulse of what Blend is thinking.

Adapting to Disruption

  • Ashley Bott-Schmidt
  • Oct. 30 2020

2020 has been a year of change. 

So ... What Is Discovery?

  • Corey Vilhauer
  • Mar. 06 2020

Building a website is like building a house — each decision is built upon the decisions that came before. Just as an architect doesn’t just throw a number at you and begin working on blueprints, we don’t begin working on a project until we fully understand the scope. We do that through our discovery process.

Web Accessibility: A Primer

  • Feb. 21 2018

Web accessibility has become a legal hot topic, but it’s also integral to creating a useful and usable web presence. This primer is designed to help you get a high-level view of what web accessibility is, how it affects your customers, and a little bit about what can be done to make sure our sites are accessible for everyone.

Kill Your Processes

  • Corey Vilhauer
  • Apr. 05 2015

The small details and the specific tools definitely matter. But there’s a need to break away from tools and begin learning to act on the fly.

“COPEing Mechanisms: The Peril and Promise of Create Once, Publish Everywhere” — Now What? Conference 2014

  • Deane Barker
  • Apr. 24 2014

An examination of NPR’s COPE strategy, as presented by Deane Barker at Now What? Conference 2014 on April 24, 2014

The Web of Questions

  • Corey Vilhauer
  • Dec. 12 2013

Our web is a complicated web, because people are complicated beings. So we depend on asking questions – for clarity, yes, but also for education and inclusion.

Prioritizing Content Strategy for the Small Business

  • Corey Vilhauer
  • May. 30 2013

Running a small business or non-profit organization is a constant negotiation between resources and progress. And often, the most important resource we have is a simple one: time.

Empathy and Content Strategy

  • Corey Vilhauer
  • Oct. 11 2012

Our goal as web practitioners is to create a site that’s easy for the end user to navigate and participate within. But are we ensuring the same thing for the site’s editors?

Audiences, Outcomes, and Determining User Needs

  • Corey Vilhauer
  • Feb. 28 2012

Every website needs an audience. And every audience needs a goal. Advocating for end-user needs is the very foundation of the user experience disciplines. Corey Vilhauer explains the threads that bind UX research to content strategy and project deliverables that deliver.

A Content Methodology Primer

  • Corey Vilhauer
  • Dec. 07 2011

Content work is not an art. It's a messy, sticky, multi-disciplinary process that begs for structure, consistency, and guidance. Learn more about building a content methodology with this content methodology primer.

Sign Up For Blend Updates

We’d love if you’d keep coming back again and again. But, if not, we’d also love to send you some of the cool things we’re thinking about: blog post, great links, and other web strategy, design, and development items from around the industry. Sign up below to get our email newsletter!