Thoughts

From announcements to deep-dive blog posts, here’s the pulse of what Blend is thinking.

Karla Santi Named Blend CEO

  • Jul. 09 2014

After years of being the public face of the company, Karla Santi and Blend Interactive are finally making it official.

Blend and Friends Featured for Playing

  • Jun. 24 2014

It’s not all websites and strategy. Sometimes ... it’s curling.

You Want Collaboration, Not Workflow

    Deane Barker
  • Jun. 01 2014

The CMS sales cycle always talks about workflow like it’s a magic bullet for any of our content problems. But it’s usually not workflow we want — it’s collaboration.

Now What? Conference 2014 Recaps

  • May. 22 2014

Here’s a run down of the articles, resources, and tweets our speakers and attendees shared.

Never Fall for a Custom CMS. Ever.

    Deane Barker
  • May. 20 2014

The dangers — and the myth — of the custom, home-grown content management system.

Responsive Content and The Bottomless Website

  • May. 13 2014

A new era of “responsive content” is allowing the content of websites to adapt to different audiences and contexts to more effectively target each visitor. 

Three Ways You Can Create Responsive Content

  • May. 13 2014

In most marketing scenarios, the visitor is unknown to you — their session is anonymous. How, then, do you achieve “anonymous personalization”? 

Three Reasons Website Content Fails

  • May. 08 2014

While you can target advertising to drive visitors to your website, there is no guarantee that a visitor will respond to a campaign in the way you expect.

10 Takeaways from Now What? 2014

  • Apr. 25 2014

This year’s conference took a deep-dive looking at what content is (and could be) and looked at specifics on how to create and measure the success of content.

“COPEing Mechanisms: The Peril and Promise of Create Once, Publish Everywhere” — Now What? Conference 2014

    Deane Barker
  • Apr. 24 2014

An examination of NPR’s COPE strategy, as presented by Deane Barker at Now What? Conference 2014 on April 24, 2014

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