From announcements to deep-dive blog posts, here’s the pulse of what Blend is thinking.

Audiences, Outcomes, and Determining User Needs

    Corey Vilhauer
  • Feb. 28 2012

Every website needs an audience. And every audience needs a goal. Advocating for end-user needs is the very foundation of the user experience disciplines. Corey Vilhauer explains the threads that bind UX research to content strategy and project deliverables that deliver.

A Content Methodology Primer

    Corey Vilhauer
  • Dec. 07 2011

Content work is not an art. It's a messy, sticky, multi-disciplinary process that begs for structure, consistency, and guidance. Learn more about building a content methodology with this content methodology primer.

Domain Knowledge: What You Need - Or Don't Need - To Know

    Corey Vilhauer
  • Jul. 19 2011

We are experts in our field. But we don’t always have the full grasp of our clients’ industries. Where do we draw the line?

Building a Content Strategy Methodology in Several Thousand Easy Steps

    Corey Vilhauer
  • May. 27 2011

We all want a methodology - a guide to doing what we are going to do. But how do we make one?

Every Page is Your Start Page (So Write That Way)

    Corey Vilhauer
  • Sep. 20 2010

The home page isn't the only door you have. Make sure you're making people welcome no matter what window they're crawling through.

On Post-Launch Content Schedules: Or, Who's Taking Care of the House?

    Corey Vilhauer
  • Jun. 30 2010

In the web industry, we build websites. But we might as well be building houses. Except, instead of populating homes with people, we’re filling them with information, application and entertainment. How do we take care of them?

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