Thoughts

From announcements to deep-dive blog posts, here’s the pulse of what Blend is thinking.

Three Ways You Can Create Responsive Content

  • May. 13 2014

In most marketing scenarios, the visitor is unknown to you — their session is anonymous. How, then, do you achieve “anonymous personalization”? 

Three Reasons Website Content Fails

  • May. 08 2014

While you can target advertising to drive visitors to your website, there is no guarantee that a visitor will respond to a campaign in the way you expect.

10 Takeaways from Now What? 2014

  • Apr. 25 2014

This year’s conference took a deep-dive looking at what content is (and could be) and looked at specifics on how to create and measure the success of content.

“COPEing Mechanisms: The Peril and Promise of Create Once, Publish Everywhere” — Now What? Conference 2014

  • Deane Barker
  • Apr. 24 2014

An examination of NPR’s COPE strategy, as presented by Deane Barker at Now What? Conference 2014 on April 24, 2014

Now What? 2014 Preview

  • Apr. 22 2014

You have a website, now what?

 

How to Give a Good Conference Talk

  • Deane Barker
  • Apr. 17 2014

Our own Deane Barker talks conferences with a handful of tips on how to become a better speaker and create a better presentation.

Joe Kepley featured on The CMS Connected Show

  • Joe Kepley
  • Mar. 24 2014

Joe Kepley talks eZ Publish and eZ Systems on The CMS Connected Show.

A Web Analytics Primer

  • Brian Rupert
  • Mar. 04 2014

Understanding analytics takes more than just a Google Analytics account – it takes a thoughtful and relevant strategy, from determining audience needs to accurately tracking outcomes.

Breaking Into the Business

  • Stephanie Uher
  • Mar. 04 2014

College is great. Sporting events, new friends, all-nighters, and much more. But what happens on graduation day, when the real world barges in and its time to find a job? For a grad, it's not easy to break into an industry, even a booming one like the web.

The Web of Questions

  • Corey Vilhauer
  • Dec. 12 2013

Our web is a complicated web, because people are complicated beings. So we depend on asking questions – for clarity, yes, but also for education and inclusion.

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