When your site’s core audience is "everyone who lives in the state,” a consistent and universal message relies on a consistent and universal design system.
Not many organizations can claim that their main audience is … everyone. But if you’re a state organization like the South Dakota Department of Health, no one is outside your purview — especially when your vision is literally “Every South Dakotan Healthy and Strong.”
But, when you are busy bringing dozens — if not hundreds — of different audiences, organizations, and institutions together, it can be difficult to stay consistent and clear, which is why the South Dakota Department of Health was so focused on creating a consistent and clear design language for their new site.
Blend partnered with the South Dakota Department of Health for a wholesale redesign of its website. Built using Umbraco, the team’s goal was to combine a more intuitive editorial experience with a no-questions design system, building for future enhancements through a set of beautiful and functional design elements.
To begin, discovery and strategic content modeling identified the full scope of content types, fields, and aggregations in order to get a high-level understanding of design needs. Page templates were developed with balance, structure, and flexibility, using block templates to help expand the standard content view.
