A company like Icertis, which provides a contract lifecycle management solution used by some of the world's largest enterprises, needs to appeal to a wide range of potential customers. Blend built a design system to allow for better clarity and easier communication.
Contract management — creating, maintaining, and tracking the life cycle of a contract — is a complex industry. The potential client could be anyone, which puts a lot of pressure on the sales process to make things clear and easy to understand.
And while the bulk of this may fall on text and content, design considerations must be made: namely, that design supports, rather than confuses. That specific features and elements stay consistent from use to use. That the person reading the content is also able to clearly interact with the content.
For this reason, Icertis came to us with a challenge: take the current site's piecemeal page templates and blocks and recreate them in a consistent and modern design language, ending in a formal design system that could be taught and used across the organization.
