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Overcoming Challenges in Higher Education Content Management Projects
Higher education institutions are among the most challenging organizations when attempting to implement web content management. In this paper we outline some of those challenges, but most importantly offer solutions to get things moving forward.
The stories always repeat, with a few adjusted details.
Your university website has 200 editors, but communicating changes in the process is like pulling 200 teeth.
Different departments can’t manage to communicate effectively, so voice and tone are torn asunder.
There’s no accountability, except for the small team of communications staff unfortunate enough to have their email address visible on the site.
This is the story of web content management within a higher education institution. But it’s also the story of organizational change, departmental politics, and the crawl of institutional progress. It’s the story of the marketing department’s frustration with the existing content management system, and IT’s frustration with getting an entire university to understand platform, security, and feasibility needs.
It’s the challenge of a higher education content management project, whether it’s an ongoing operational project or a fresh new website. And every higher education institution has those challenges.
You are not alone. Though it may feel that way sometimes, you are not alone.