Thoughts

Thoughts and Articles from Blend Interactive

Corey Vilhauer  |  July 19, 2011

Domain Knowledge: What You Need – Or Don’t Need – To Know

How much should content strategists know about their client's industry? Learn why domain expertise matters less than asking the right questions.

Content and IA  |  Strategy

Corey Vilhauer  |  May 27, 2011

Building a Content Strategy Methodology in Several Thousand Easy Steps

Build a content strategy methodology that works for YOUR team. Learn why there's no universal approach and how to create a living framework that evolves.

Content and IA  |  Strategy

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