Thoughts and Articles from Blend Interactive

Your site won’t just magically arrange itself. Instead, you must provide organization in a way that speaks to those who visit your site. What labels do they expect? How do they get from one section to another? How do they hone in on an information scent?

Content and IA  |  Strategy

Content drives business goals, which means content drives your site. For content that needs to be changed, content that does not yet exist, and even content that will stay the same, we need a strategic plan that provides both high-level direction and a more detailed review of messaging and function.

Content and IA  |  Strategy

One of the challenges in rebuilding any website is figuring out what to do with the existing content. But before you can make any decisions, you simply need to know what it all is. And once it’s unearthed and exposed, then you need to decide what information is relevant and worth recording, determine a method to store this information, and decide how (or if ) you want to keep it updated over time.

Content and IA  |  Discovery and Scoping

An introduction to editorial accessibility: in which we welcome the concept of accessibility and talk about its scope: both physical and societal.

Accessibility  |  Content and IA

Even though we say an image is worth 1,000 words, to an assistive device an image is simply an image. We have to provide the words. Here's how.

Accessibility  |  Content and IA

Accessibility means more than just structure. We need to write in a way that allows anyone to understand context — whether due to assistive devices, or due to a language barrier.

Accessibility  |  Content and IA

So, we've done the work to make our content readable for people. Now it's time to make sure it's structured for search and assistive devies.

Accessibility  |  Content and IA

The thrilling conclusion, in which we bring it all back together.

Accessibility  |  Content and IA

Images aren't the only challenge to those who are working through a disability — videos are equally as frustrating. Here's how to manage that.

Accessibility  |  Content and IA

In advance of Now What? Workshops, we’re featuring short interviews with our smart and wonderful workshop speakers. This week, we talk to Jon Crowley about analytics and metrics — and how to use metrics to make better content decisions.

Content and IA  |  Discovery and Scoping  |  Strategy