Thoughts

Thoughts and Articles from Blend Interactive

Sam Otis  |  July 25, 2025

Time to Freshen Up Your Design System?

Design systems take time to build. The speed, efficiency, and consistency they bring only begin to shine once you’ve developed a solid foundation of reusable components. But as your organization evolves, so do your needs.

Design and Front-End  |  Strategy

Corey Vilhauer  |  June 17, 2025

Connecting Patients and Providers: A Guide to Upgrading Provider Search for Children’s Hospitals

When it comes to our children, even the smallest health concern can feel overwhelming. A lingering cough becomes a source of panic. A late-night fever turns into a frantic search for answers. In those moments, clarity and reassurance matter more than ever. But too often, the first point of contact — a hospital’s website — adds more confusion than comfort.

Healthcare  |  Content and IA  |  Development  |  Strategy

Corey Vilhauer  |  June 13, 2025

The Role of User Experience on a Children's Hospital Site

A stethoscope shaped like the letters "UX".

Designing a website for a children's hospital is unlike any other UX challenge. It’s not about selling a product or promoting a service; it's about providing care and support in a time of crisis.

Healthcare  |  Content and IA  |  Strategy

Bob Davidson  |  May 13, 2025

On Technical Debt

A set of colored lines turning into a bundled mess, signifying technical debt.

It doesn’t matter how fast you move or how much you plan; websites accumulate technical debt.

Development  |  Strategy

Corey Vilhauer  |  April 16, 2025

Things Take Time. Take Time.

Corey Vilhauer sitting at his desk.

Business moves fast, and communication needs to move fast with it. But, while our world values efficiency and speed, we can't rush the work that needs to be done.

Strategy

March 15, 2025

What is a Digital Experience Readiness Roadmap?

A bar graph with a question mark over it.

How a Digital Experience Readiness Roadmap helps organizations align on strategy, technology, team capability, and governance before a major digital initiative.

Content and IA  |  Strategy

February 15, 2025

What is an Organizational AI Readiness Assessment?

A set of colored lines turning into a bundled mess, signifying technical debt.

How an AI Readiness Assessment helps organizations take stock of AI usage, identify real opportunities, and build a governance framework before problems emerge.

AI  |  Strategy

January 15, 2025

What is Web Experimentation Guidance?

Two computer screens by each other, one labeled with an A and one labeled with a B.

How web experimentation guidance helps organizations move from random A/B tests to a structured, sustainable testing practice — and build a culture of learning.

Digital Optimization  |  Strategy

Shannan Anderson  |  October 16, 2024

The Basics of a Content Entry Plan

A stylized page repeated seven times.

Feeling overwhelmed by content migration? No worries. Lead Project Manager Shannan Anderson breaks down the process from start to finish on how to incorporate content planning into your web project. 

Content and IA  |  Migration  |  Project Management  |  Strategy

Joe Kepley  |  October 16, 2024

Must Have Features of a Children's Hospital Website

A collage of children's hospital icons, including a hospital logo, a heart, medicine, syringe, mouse, bottle, bandaids, and more.

Your website can often be the first impression of the level of care your healthcare team provides – giving you a chance to welcome a child and their family to your children's hospital long before they set foot in the front door. 

Healthcare  |  Content and IA  |  Development  |  Strategy