Thoughts

Thoughts and Articles from Blend Interactive

Corey Vilhauer  |  October 27, 2021

No CMS Is a (SEO) Magic Bullet: A Quick Guide on SEO Within the CMS

A stylized photo of a blueprint.

When a stakeholder says "Wordpress is better for SEO," how do you convince them it's simply not true? We tackle the CMS-agnostic nature of search engine optimization.

Content and IA  |  Strategy

Karla Santi, Corey Vilhauer & Deane Barker  |  September 21, 2021

Q&A With the Authors of The Web Project Guide

The Web Project Guide - From Spark to Launch and Beyond.

From early logistics conversations to the book's publishing, distribution, and marketing, it's been a long road to the finish line for The Web Project Guide. Blend's CEO Karla Santi sits down with authors Deane Barker and Corey Vilhauer to discuss the book and the process.

Content and IA  |  Design and Front-End  |  Development  |  Discovery and Scoping  |  Project Management  |  Strategy

Taylor Lopour  |  August 4, 2021

Why Planning Matters

A stylized photo of a blueprint.

Business school teaches future leaders that success rarely comes without a plan — without a wholesale look at business goal, initiatives, and the future of the business. So we know that planning matters. But what about with our websites? But why does web planning matter?

Digital Optimization  |  Strategy

Taylor Lopour  |  May 18, 2021

Digital Optimization is for Marketers

A stylized photo of a crane.

The expectations and demands of digital marketing managers have increased dramatically. Director of Sales and Marketing Taylor Lopour talks about how digital optimization can help.

Content and IA  |  Digital Optimization  |  Strategy

Corey Vilhauer  |  September 23, 2020

A Glossary of Site Search Terms

Binoculars sitting on a table.

Better understand the scope of your site search with this site search glossary.

Content and IA  |  Development  |  Strategy

Corey Vilhauer  |  September 23, 2020

Understanding Site Search — Part Four: Choosing the Right Solution

Binoculars sitting on a table.

How do you choose the right search engine for your site search? In part four of our site search series, we look at making the final decision.

Content and IA  |  Development  |  Strategy

Corey Vilhauer  |  September 23, 2020

Understanding Site Search — Part Three: How Will You Organize Results?

Binoculars sitting on a table.

When results are displayed in your site search, will they be relevant? In part three our site search series, we talk about organizing and displaying results.

Content and IA  |  Development  |  Strategy

Corey Vilhauer  |  September 23, 2020

Understanding Site Search — Part Two: What Content Will You Search?

Binoculars sitting on a table.

You might want to search it all. Or, you might want to search a small section. In part two of our site search series, we look at how to choose what's indexed in your site search.

Content and IA  |  Development  |  Strategy

Corey Vilhauer  |  September 23, 2020

Understanding Site Search — Part One: How Search Works

Binoculars sitting on a table.

Before we can make decisions about site search, we need to understand how it works. In part one of our site search series, we look at how search works.

Content and IA  |  Development  |  Strategy

Corey Vilhauer  |  September 23, 2020

Understanding Site Search — Your Guide to Site Search Functionality

Binoculars sitting on a table.

Site search requires big decisions — and solid expectations. We introduce a four-part series on planning for and making decisions around your site's internal search.

Content and IA  |  Development  |  Strategy